Media Sr. Specialist

Job Title: Media Performance Sr. Specialist

Pay range: $48- $50/hr.

Duration: 6+ months
Shifts: MON – FRI - hybrid 3 days a week in office.

Location: Reston, VA (Hybrid – 3 days onsite)

Employment Type: Contract

Position Overview

We are seeking an experienced Media Performance Sr. Specialist to lead the planning, execution, optimization, and performance measurement of national digital media campaigns. This role will collaborate closely with internal marketing teams, media agencies, digital platform partners, analytics teams, and dealer marketing organizations to develop high-performing media strategies that drive business growth and customer engagement.

The ideal candidate has a strong background in performance marketing, paid digital media, project management, campaign analytics, and agency management, with the ability to manage multiple initiatives in a fast-paced environment.

Key Responsibilities

• Lead the execution and optimization of national performance media campaigns across digital channels.

• Develop and implement media strategies supporting seasonal promotions and ongoing marketing initiatives.

• Manage paid media campaigns across search, social, programmatic, and display advertising channels.

• Collaborate with creative teams and media agencies to ensure timely campaign execution and asset delivery.

• Monitor campaign performance and recommend optimization strategies based on performance data and business objectives.

• Partner with media vendors such as and programmatic advertising platforms to drive innovation and maximize campaign effectiveness.

• Manage campaign measurement, tagging, attribution, and reporting to provide actionable business insights.

• Build executive-level dashboards and performance reports for leadership.

• Partner with analytics, IT, legal, and data privacy teams to enhance customer journey tracking and first-party data strategies.

• Support dealer marketing programs through planning, implementation, budget management, and ongoing program optimization.

• Coordinate with regional teams to resolve campaign issues and support dealer marketing initiatives.

• Manage relationships with external agencies and marketing vendors while ensuring project timelines, deliverables, and budgets are met.

• Lead multiple cross-functional projects simultaneously while ensuring alignment across marketing, analytics, creative, and business teams.

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field.

• 7–10 years of project management experience leading complex cross-functional marketing initiatives.

• 3–5 years of experience working within a media agency or client-side marketing organization.

• Strong experience managing paid digital media campaigns across Renowned Platforms, paid social, display, and programmatic advertising.

• Experience managing campaign performance, optimization, reporting, and analytics.

• Experience collaborating with media agencies and digital platform partners.

• Strong analytical and problem-solving skills with experience interpreting campaign performance metrics.

• Excellent communication, presentation, and stakeholder management skills.

• Experience managing marketing budgets and multiple concurrent projects.

• Advanced proficiency with MS Excel, PowerPoint, Word, and project management tools.

Preferred Qualifications

• MBA or Master's degree in Marketing, Business, or a related discipline.

• Experience with in the automotive industry, dealership marketing, franchise marketing, or large multi-location retail organizations.

• Experience supporting dealer or regional marketing programs.

• Familiarity with customer data platforms (CDPs), marketing technology solutions, campaign tagging, and first-party data strategies.

• Experience with Google Analytics or similar digital analytics platforms.

• Knowledge of campaign attribution, customer journey mapping, and digital measurement frameworks.

• Experience working with programmatic advertising platforms such as The Trade Desk.

Preferred Skills

• Performance Marketing

• Paid Media Strategy

• Multiple Platform Ads

• Search Engine Marketing (SEM)

• Programmatic Advertising

• Paid Social

• Digital Analytics

• Campaign Optimization

• Media Planning

• Media Buying

• Agency Management

• Vendor Management

• Budget…