Media Marketing Specialist

Our client, one of the world's largest automotive manufacters in the world, is hiring a Media Performance Specialist to join their national dealership and media operations team in Reston, VA.

As the Media Performance Specialist, you will manage their National In-Market Campaigns and work closely to align media plans with dealerships to help maximize local advertising efforts. The ideal candidate will have previous experience working with media agencies and vendors like Meta and Google to develop marketing data strategies, understand customer journeys, manage campaign tracking and reporting.

Required Skills:

• Bachelor's Degree in marketing for related field
• 6+ years of marketing project management experience
• Marketing or in-house agency experience
• Excellent understanding of Digital Advertising, Internet technologies, web site design and related disciplines

What You Will Do:

Performance Media & Strategy & Execution– 40%

• Work closely with the content team and creative agencies on asset needs and planning to execute effective media plans
• Manage implementation and launch of always-on performance media campaigns.
• Support Seasonal Sales campaign strategies and reporting.
• Understand business and market needs and develop and implement incremental media plans across programmatic, social, search as needed to support sales goals.
• Review media reporting and campaign performance and work with media agency on in-campaign optimizations
• Work closely with agencies and internal teams to ensure full funnel strategic alignment across Tier 1 and Tier 3 performance media tactics and channels.
• Work with key media vendors (e.g. Meta, Google, Yahoo, The Trade Desk) to drive innovation and make sure we are working as effectively and efficiently as possible with their offerings.

Analytics & Data – 25%

• Manage all aspects of media measurement and campaign tagging. Ensure alignment between Analytics Agency and Media Agency to deliver insights and performance results through meaningful dashboards and campaign reporting.
• Serve as lead for monthly executive and director level media reporting.
• Lead privacy readiness efforts to prepare for tag-less future by leading development of 1st Party Data and Media Strategy with Data Privacy, Legal and IT Security.
• Work with brands and Digital Operations Colleagues to implement usage of any new Mar Tech tools (e.g. CDP or data connectivity platform). Develop use cases and ensure adoption with Media Agency.
• Partner closely with Digital Analytics team to: improve customer journey and campaign tracking capabilities, align media and website analytics and develop measurement framework.
• Develop yearly learning agenda and testing opportunities with media agency that aim to deliver against business objectives.

Dealer Marketing Program and Regional Support– 25%

• Dealer Operations Marketing Programs:
  Play a key support role in the management and evolution of growing Dealer marketing programs.
• Planning and Maintaining Budgets
• Implementation and ongoing daily maintenance
• Review, approval and roll-out of program enhancements and guideline update
• Issue resolution at the regional and Dealer level
• Serve as main point of contact for the Search, Social and Programmatic buying teams as well as the Marketing Sciences team at media agency
• Work closely with media partners to develop Annual U.S. Joint Business Plan and ensure they are taking advantage of alpha, beta, testing, measurement, research and added value opportunities.
• Lead ongoing conversations for Tier 3 on media packages.
• Lead ongoing conversations for NIM campaigns.