Social Media Marketing Specialist

Position Summary:

Job Title:

Media Performance Sr. Specialist

Duration:
Open Ended Contract

Location:

Reston, VA 20190 - Hybrid

Work flexibility:
Domestic travel for field and dealer training, dealer and agency meetings a few times per year. On-site presence at HQ office is required 3x per week.

• The Media & Dealer Ops team is responsible for aligning and implementing brand strategy, consistently, across multiple marketing tiers. Our growth goals require the entire dealer network to be fully optimized and engaged.
• This position directly supports the Manager - Media & Dealer Ops with the core focus of helping dealers maximize local advertising efforts through coordination and implementation Dealer Operations Marketing Programs.
• The ability to operate and optimize cross-tier within these marketing programs is desired. This position will support the larger team's work across all tiers of marketing.

• 7-10 project management required
• 3-5 years of experience agency or client side recommended.
• Automotive experience preferred

• The Media Performance Sr. Specialist
  -is an experienced media professional who will manage all key National In Market (NIM) campaigns and work closely to strategically align these plans with Dealers Tier 3 media efforts to maximize media effectiveness and support annual retail sales goals
• The person in this role will serve as the main point of contact for the performance media teams with our agencies as well as for key media vendors like Google and Meta. The specialist will stay current on emerging trends and technologies in the digital media landscape and make sure