Media Performance Sr. Specialist #26-18458
Job in
Reston, Fairfax County, Virginia, 22090, USA
Listed on 2026-08-03
Listing for:
US Tech Solutions
Full Time
position Listed on 2026-08-03
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, Marketing Strategy
Job Description & How to Apply Below
- The Media Performance Sr. Specialist
-is an experienced media professional who will manage all key National In Market (NIM) campaigns and work closely to strategically align these plans with Dealers Tier 3 media efforts to maximize media effectiveness and support annual retail sales goals - The person in this role will serve as the main point of contact for the performance media teams with our agencies as well as for key media vendors like Google and Meta. The specialist will stay current on emerging trends and technologies in the digital media landscape and make sure that is prepared to keep up with these changes. They will also work closely with internal stakeholders like Content team, Network, Incentives, Analytics and IT Security to develop data strategies, customer journeys, tracking and reporting.
- This position directly supports the Manager
- Media & Dealer Ops, with a core focus on helping client dealers maximize local advertising efforts through the coordination and implementation of Dealer Operations Marketing Programs. The ability to operate and optimize cross-tier within these programs is essential.
05 Months Job Overview:
- The Media Performance Sr. Specialist
-is an experienced media professional who will manage all key National In Market (NIM) campaigns and work closely to strategically align these plans with Dealers Tier 3 media efforts to maximize media effectiveness and support annual retail sales goals - The person in this role will serve as the main point of contact for the performance media teams with our agencies as well as for key media vendors like Google and Meta. The specialist will stay current on emerging trends and technologies in the digital media landscape and make sure that is prepared to keep up with these changes. They will also work closely with internal stakeholders like Content team, Network, Incentives, Analytics and IT Security to develop data strategies, customer journeys, tracking and reporting.
- This position directly supports the Manager
- Media & Dealer Ops, with a core focus on helping client dealers maximize local advertising efforts through the coordination and implementation of Dealer Operations Marketing Programs. The ability to operate and optimize cross-tier within these programs is essential.
Summary:
- The client Media & Dealer Ops team is responsible for aligning and implementing client’s brand strategy, consistently, across multiple marketing tiers. Client’s growth goals require the entire dealer network to be fully optimized and engaged. This position directly supports the Manager
- Media & Dealer Ops with the core focus of helping client dealers maximize local advertising efforts through coordination and implementation Dealer Operations Marketing Programs. The ability to operate and optimize cross-tier within these marketing programs is desired. This position will support the larger team’s work across all tiers of marketing.
Performance Media & Strategy & Execution- 40%
- Work closely with content team and creative agencies on asset needs and planning to execute effective media plans
- Manage implementation and launch of always-on performance media campaigns.
- Support Seasonal Sales campaign strategies and reporting.
- Understand business and market needs and develop and implement incremental media plans across programmatic, social, search as needed to support sales goals.
- Review media reporting and campaign performance and work with media agency on in-campaign optimizations
- Work closely with agencies and internal teams to ensure full funnel strategic alignment across Tier 1 and Tier 3 performance media tactics and channels.
- Work with key media vendors (e.g. Meta, Google, Yahoo, The Trade Desk) to drive innovation and make sure we are working as effectively and efficiently as possible with their offerings.
- Manage all aspects of media measurement and campaign tagging. Ensure alignment between Analytics Agency and Media Agency to deliver insights and performance results through meaningful dashboards and campaign reporting.
- Serve as lead for monthly executive and director level media reporting.
- Lead privacy…
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