Marketing Coordinator

Responsibilities

• Thoroughly acquaints oneself with marketing platforms and programs.
• Understands basic concepts of your primary vendor’s technology to better support marketing strategy of products to target audience. Builds understanding in government DoD/Civ/SLG/EDU industry terminology, and Carahsoft’s industry, markets, contracts, and vendor partners.
• Produces marketing plans in conjunction with management team and actively participates in meetings.
• Creates and coordinates onsite and online events, communications, advertising and collateral.
• Plans and executes email campaigns from start to finish. Coordinates with vendor and Sales team, utilizes email content templates, writes compelling content, and requests sales and marketing lists.
• Pulls post-email metrics and email campaign reports as needed.
• Executes informational webcasts including coordination and project management with speakers and vendors. Completes promotions across social/Amplify, Gov Events, website, call blitzes, emails, etc.
• Effectively distributes content and liaises with Sales teams for post-event lead follow-up and reporting.
• Develops and maintains a strong relationship with clients to maximize the ROI of dual marketing projects.
• Communicates regularly with the vendor marketing and sales team and leadership to relay insights, updates, and recommendations for operational enhancements.

• Organized and deadline driven.
• Works well independently and in groups.
• Clear, concise communication skills, both verbal and in writing.
• Thrives in a fast-paced, changing environment.
• Proven track record of being resourceful and proactive.
• Detail-oriented organization skills.
• Knowledge with marketing functions and current marketing software applications.
• Demonstrates a basic understanding of Microsoft Office Suite.
• BA/BS degree in Marketing, Digital Media, Communications, Business, or related discipline.
• 1-2 years of work experience or internship experience in marketing, public relations, communications, or related field.