Sr Marketing Manager, Public Sector

Senior Marketing Manager, Public Sector

At Palo Alto Networks®, we're united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you're ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you're in the right place.

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values:
Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That's why most of our teams work from the office full time, with flexibility when it's needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

We are seeking a dynamic Senior Marketing Manager, Public Sector to join our U.S. Public Sector Marketing team. This visible, high-impact role is ideal for a strategic marketer who is deeply passionate about advancing public sector missions and brings a nuanced understanding of B2G procurement, policy, and technology trends. We are recruiting the next generation of regional marketing leadership—true marketing business owners who are enthusiastic about AI, highly strategic, self-directed, and not afraid to challenge convention.

In this role, you will drive full-funnel marketing outcomes across our customer segments, taking ultimate accountability for regional pipeline, new logo acquisition, and revenue acceleration across Public Sector. This key role plays a critical part in positioning Palo Alto Networks as the trusted cybersecurity partner of choice across the Public Sector.

Your Impact

• Strategic Planning, Partner Ownership & Sales Alignment
• Develop Public Sector Marketing Plans:
  Design and execute comprehensive quarterly and annual integrated marketing plans with clear strategic focus areas, tactical initiatives, and outcomes aligned to Public Sector business objectives.
• Partner Marketing Ownership:
  Partner closely with capture teams and strategic Ecosystems partners to build integrated co-marketing plans that influence deals, expand regional reach, and deepen customer and partner engagement.
• Sales Leadership Alignment:
  Act as a strategic marketing partner to Sales and GTM leadership. Maintain tight operational rhythms to continuously inspect joint business plans, identify pipeline gaps, and deploy synchronized marketing actions.
• Quarterly Business Reviews (QBRs):
  Prepare, analyze, and present data-backed marketing performance metrics during sales QBRs, providing visibility into pipeline contributions, key wins, and localized market insights. Monitor budgets to maximize ROI.

• Full-Journey Demand Generation & Pipeline Acceleration
• Drive Pipeline Generation:
  Own regional Public Sector pipeline targets and work closely with GTM teams to deliver measurable pipeline and bookings outcomes.
• Multi-Channel Portfolio Orchestration:
  Drive performance outcomes across a diverse mix of digital, virtual, and in-person channels. Leverage cross-functional execution partners while holding ultimate accountability for full-funnel results.
• Funnel Optimization & Deal Velocity:
  Map and analyze the end-to-end lead flow to isolate friction points, implementing data-driven custom nurture sequences and timely interventions to accelerate deal velocity.
• BDR & Inside Sales Partnership:
  Drive close operational synergy and enablement with the Business Development Representative (BDR) organization to ensure closed-loop lead follow-up and maximized pipeline conversion.

• Account-Based Marketing (ABM) & Personalization
• Public Sector ABM Strategy & Audience Targeting:
  Partner closely with the NAM Campaign Center of Excellence (COE) to operationalize our ABM framework for B2G. Rather than executing the tactical campaigns yourself, you will drive the strategy by defining high-value agency targets, building audience segmentation profiles, and interpreting buying intent, propensity, and procurement pipeline data to guide campaign direction.
• Mission-Aligned Content Strategy:
  Define the messaging architecture and content strategy for the Public Sector, ensuring all campaigns speak directly to agency missions, government directives, and vertical-specific priorities. Partner with the COE and content teams to guide the creation and upkeep of localized, public sector-focused digital assets and resources, while leaving the final technical execution and distribution to execution partners.
• Data-Driven Agency Prioritization & Insights:
  Identify high-value accounts and…