Sr Marketing Manager, Public Sector

Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values:
Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

Palo Alto Networks is looking for a Senior Marketing Manager, Public Sector to join our U.S. Public Sector Marketing team. This visible, high-impact role is ideal for a strategic marketer deeply passionate about advancing public sector missions with a nuanced understanding of B2G procurement, policy, and technology trends.

We are recruiting the next generation of regional marketing—true marketing business owners who are enthusiastic about AI, highly strategic, self-directed, and not afraid to challenge convention. In this role, you will drive full-funnel marketing outcomes across customer segments, taking ultimate accountability for regional pipeline, new logo acquisition, and revenue acceleration across the Public Sector to position Palo Alto Networks as the trusted cybersecurity partner of choice.

• Design comprehensive quarterly and annual integrated B2G marketing plans.
• Partner with capture teams and strategic Ecosystem partners to build co-marketing plans, inspect joint business plans with sales leadership, and present data-backed pipeline metrics in QBRs.

• Own regional Public Sector pipeline and bookings targets across digital, virtual, and in-person channels.
• Map lead flows to eliminate friction, implement data-driven nurture sequences, and partner closely with BDR and Inside Sales teams for maximum conversion.

• Partner with the NAM Campaign Center of Excellence (COE) to operationalize B2G ABM strategy.
• Define high-value agency targets, buying intent, and procurement cycles to guide campaign direction while establishing mission-specific messaging architectures aligned with government directives.

• Design high-touch executive programs (round tables, VIP experiences, advisory councils) for public sector CxOs, CIOs, and CISOs.
• Co-drive the strategy, agenda, and content for Public Sector Ignite, champion B2G messaging at major third-party conferences, and equip sales teams with event enablement plays.

• Cultivate an "AI-first" operational habit using sanctioned, secure tools to accelerate policy research, streamline first-draft copywriting, verticalize broad corporate content for specific agency pain points, and automate repetitive administrative tasks.

• B2G Marketing Background: 8+ years of progressive marketing experience with a deep, practical understanding of the B2G customer journey, government procurement cycles, policy trends, and agency missions.
• Public Sector Scope: Proven capability designing and executing integrated marketing strategies across Federal, State, Local, Education (SLED), and Public Sector Ecosystems.
• Ecosystem Partner Marketing: Track record of building and executing joint co-marketing plans with strategic…