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Sr Brand Activation Specialist

Job in Reston, Fairfax County, Virginia, 22090, USA
Listing for: DPR Construction
Full Time position
Listed on 2026-09-04
Job specializations:
  • Marketing / Advertising / PR
    Brand Ambassadors & Brand Management, Digital Marketing, Marketing Communications, Marketing Management
Salary/Wage Range or Industry Benchmark: 90000 - 130000 USD Yearly USD 90000.00 130000.00 YEAR
Job Description & How to Apply Below

Job Description At DPR, roles and responsibilities are more than describing a job title-they are a commitment to building great things together. The job description(s) below defines core responsibilities and the scope of the role and is a starting point. Every employee is expected to lead from where they are, take ownership of outcomes, and always act in the best interest of the team, customer, project and organization.

As a purpose-driven organization on a journey to be most admired, we rely on trust, shared leadership, open communication, disciplined action and a deep respect for the individual to drive exceptional performance. Success is not just about what we build, but who we build and how we build it: with integrity, enjoyment, uniqueness and an ever-forward mindset.

Job Summary:

Leads the execution of brand strategies and initiatives that strengthen DPR's organizational identity and market presence. Oversees development and implementation of integrated brand campaigns and activations that align with enterprise and regional priorities. Applies advanced knowledge of marketing, communications, and brand management to ensure consistency across all customer and employee touchpoints. Serves as a resource to project teams and provides guidance on complex or high-visibility brand initiatives, ensuring adherence to DPR's brand standards and values.

Key Responsibilities:
  • Leads planning and execution of integrated brand campaigns and activations that support business and marketing goals.
  • Partners with regional and functional teams to align messaging, design, and brand experience across multiple channels.
  • Provides subject matter expertise in brand compliance, accessibility, and design standards to ensure consistency and integrity of DPR's brand.
  • Guides cross-functional collaboration for high-impact activations such as major events, sponsor ships, and partnerships.
  • Analyzes audience insights, competitive trends, and performance data to evaluate campaign effectiveness and refine strategies.
  • Supports the development of experimental tactics and creative tests that advance DPR's brand differentiation and engagement.
  • Mentors peers and provides guidance on brand processes, tools, and visual standards.
Education

Qualifications:

Bachelor's degree in marketing, business administration, communications, or a related field required.

Work Experience:

6-8 years of experience in brand management, marketing, or a related field required.

DPR Construction is a forward-thinking, self-performing general contractor specializing in technically complex and sustainable projects for the advanced technology, life sciences, healthcare, higher education and commercial markets. Founded in 1990, DPR is a great story of entrepreneurial success as a private, employee-owned company that has grown into a multi-billion-dollar family of companies with offices around the world. Working at DPR, you'll have the chance to try new things, explore paths and shape your future.

Here, we build opportunity together-by harnessing our talents, enabling curiosity and pursuing our collective ambition to make the best ideas happen. We are proud to be recognized as a great place to work by our talented teammates and leading news organizations like U.S. News and World Report, Forbes, Fast Company and Newsweek.

The DPR family of companies is closing the gap between design and construction with an integrated collection of products and services to build smarter, move faster and achieve strong results. Our approximately 11,000 employees share a commitment to growth, innovation and building great things-great teams, great careers and great projects that change the world.

DPR is an equal opportunity employer and prohibits discrimination and harassment of any kind. All employment decisions at DPR are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national or ethnic origin, sex (including pregnancy), age, physical or mental disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, medical history or genetic information, or any other status protected by the laws or regulations in the locations where we operate.

DPR will not tolerate discrimination or harassment based on any of these characteristics. Read more in our EEOE Policy.

If you require a reasonable accommodation to complete this application or any step in the process:

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