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Sales Manager

Job in Revere, Suffolk County, Massachusetts, 02151, USA
Listing for: Boston Harley-Davidson
Full Time position
Listed on 2026-02-08
Job specializations:
  • Sales
    Business Development
Job Description & How to Apply Below

Job Data

Job Title:

Sales Manager

Department:
Sales Department

Supervisor:
General Manager

Summary Description

Manages employees and operations of the sales department.

Major Duties and Responsibilities
  • 1. Sales Department Operations
    • Oversee and manage all operations of new and pre-owned vehicles.
    • Ensure sales department contributes acceptable levels of gross and net profit.
    • Ensure sales personnel are well trained, motivated, and available when needed.
    • Determine sales quota’s for sales personnel in accordance to their skill levels.
    • Oversee sales, trade-ins, and delivery of all new and used vehicles.
    • Maintain a sales history and/or vehicle history log book.
    • Establish realistic forecasts.
    • Initiate and maintain an inventory control system along with net profit objectives which eliminate the possibility of “lower than anticipated” profits.
    • Become familiar and efficient with all phases of the computer system required for sales management.
    • Maintain a balanced new unit inventory in proportion to sales.
    • Establish procedures to ensure timely and proper completion of all paperwork.
    • Maintain showroom with a variety of vehicles set-up with different accessories and paint schemes, displayed in a well lighted environment which draws customers.
    • Initiate procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.
    • Maintain clean efficient facilities.
  • 2. Business Office Operations
    • Oversee and direct the business office operational activities related to providing finance, insurance, and extended service programs.
    • Produce acceptable levels of revenue and profits for the dealership by selling finance, insurance, and extended service programs to new and used motorcycle customers.
    • Cross-sell parts, accessories, and ready-to-ride products to customers.
    • Establish and maintain good working relationships with several finance sources, factory and otherwise.
    • Actively recruit and maintain a strong market base for the providing of available finance and Insurance products. Pro-actively use sales techniques.
    • Analyze departmental activities and practices effective problem solving techniques.
    • Employ a system of responsible accounting, including budget and internal controls. Set monthly sales objectives and attain goals. Provide with reports, as requested.
    • Pursue a continuing program of formal and informal education in the area of expertise to maintain, strengthen and broaden service. Belong to (or join) any relevant associations.
    • Submit paperwork to and obtain approval from finance sources on all finance deals.
    • Set up finance forecasting in conjunction with the sales department forecasting to achieve a desired percent of penetration and income. This is to be done on both a monthly and an annual basis.
    • Maintain files of active insurance and financial agencies. Maintain a Finance and Insurance logbook. Prepare monthly penetration reports on finance penetration.
    • Establish and maintain procedures to ensure timely and proper completion of all sales related paperwork. Also check all paperwork for correct title, line information, taxes, errors, etc.
    • Handle all rate quotations.
  • 3. Management
    • Establish departmental work schedule, balancing the work load of all employees.
    • Train Staff to use consistent and current sales methodologies.
    • Set policies and procedures for sales department.
    • Manage employee performance (evaluate and council) and conduct performance reviews in a timely manner.
    • Assist with recruiting, interviewing, hiring, and terminating employees.
    • Forward records of all employee performance reviews, disciplinary actions, job promotions, pay adjustments and letters of commendation to appropriate personnel for placement in personnel files.
    • Provide training for all sales employees (seminars; workshops; sales schools, etc.).
    • Maintain sales follow up programs.
    • Maintain budgeted revenue and expense objectives.
    • Develop promotional campaigns in conjunction with the parts and service departments.
    • Maintain efficiency reports on sales representatives.
    • Provide reports to GM, as requested.
    • Develop monthly and annual objectives for the department in collaboration with GM.
    • Attend training sessions to keep current with sales department…
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