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Loyalty & CRM Strategy Leader — Growth & Personalization
Job in
Reynoldsburg, Franklin County, Ohio, 43069, USA
Listed on 2026-08-12
Listing for:
Bath & Body Works
Full Time
position Listed on 2026-08-12
Job specializations:
-
Business
CRM Systems & Management
Job Description & How to Apply Below
Bath & Body Works is seeking a visionary AVP of Loyalty & CRM to own the consumer file, drive growth, and orchestrate personalized experiences across email, SMS, push, in-app, and direct mail. The role balances acquisition and retention with profitability, leading a multi-disciplinary team to translate insights into measurable results.
The leader will shape segmentation, lifecycle journeys, and a data-driven strategy, partnering with Technology, Data Science, Finance, and store operations to
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