Senior Analyst, Marketing Operations

Description

Victoria’s Secret is seeking a highly skilled Sr Analyst to support the end-to-end execution of data driven marketing campaigns. This role is responsible for translating campaign requirements into accurate, scalable execution using enterprise campaign management tools. The ideal candidate brings strong analytical thinking, SQL expertise, and an understanding of customer databases to deliver targeted, high-quality campaigns while ensuring brand integrity. This position partners closely with marketing strategy, analytics, and other cross functional teams to support new initiatives, optimize processes, and continuously improve campaign effectiveness in a fast paced, deadline driven environment.

• Gather campaign requirements and translate to tactical execution specifications

• Make recommendations for selecting targeted segments based on campaign objectives

• Execute complex campaigns using multiple campaign execution tools.

• Proactively identify targeting and segmentation opportunities and communicate with team and cross functional partners

• QA, both self and peer, all campaigns before releasing

• Troubleshoot and research data-related issues and recommend corrective actions

• Work directly with team and cross-functional partners to understand new initiatives

• Understand the database structure and tables

• Ensure integrity of VS brand through the support of marketing campaigns

• Write SQL code as needed using Snowflake or dbeaver

• Support continuous improvement across the team