Analyst, Digital Marketing

Description YOUR ROLE:

Full-time position supporting the execution, analysis, and optimization of our international email marketing program. This role manages campaign operations, coordinates with cross-functional partners, analyzes performance, and contributes to testing, targeting, and personalization initiatives designed to improve customer engagement and business results.

• Support the execution of daily email campaigns across international markets and customer segments.

• Develop campaign documentation and deployment instructions for cross-functional partners.

• Manage email proofing and quality assurance processes to ensure campaign accuracy and consistency.

• Coordinate audience segmentation and requirements with data partners.

• Support email template enhancements, personalization efforts and other optimization initiatives.

• Monitor campaign performance and identify opportunities to improve engagement, conversion and overall productivity.

• Analyze campaign results to provide actionable recommendations.

• Support testing initiatives across content, audience targeting and deployment strategies.

• Identify opportunities to improve processes, workflow efficiency and campaign execution.

• Support additional CRM projects as assigned.

• Stay up-to-date on email marketing innovations and best practices and proactively provide recommendations on new tactics and testing agenda