Lead UX Researcher & Strategist

Description YOUR ROLE

We are seeking an experienced Lead UX Researcher & Strategist to drive high‑impact research that shapes product direction, informs roadmaps, and influences business decisions across multiple teams. This role leads complex, foundational, and generative research initiatives, owning discovery end‑to‑end and ensuring customer insight is deeply embedded in how products and experiences are defined, prioritized, and delivered in alignment with enterprise and brand priorities.

As a Lead UX Researcher & Strategist, you will operate with a high degree of autonomy and influence. You will set research direction for large initiatives, partner closely with senior stakeholders, and translate customer insights into clear recommendations that guide decision‑making at both the team and portfolio level. You will integrate and triangulate insights across research, analytics, experimentation, and other customer data sources to create a holistic view of the customer experience.

You will also help strengthen the overall UX research practice through mentorship, standards, and improved insight activation.

• Lead end‑to‑end UX research for initiatives spanning multiple product teams and complex problem spaces.
• Identify where generative and foundational research is needed to inform product strategy, experience direction, and roadmap decisions.
• Independently scope, design, and execute research plans aligned to business goals, operating with minimal oversight.
• Apply deep research rigor, strategic thinking, and business context to guide experience and product decisions.
• Anticipate research needs proactively and influence partners toward discovery‑led approaches.

• Synthesize qualitative and quantitative inputs into clear, compelling, and actionable insights.
• Translate research findings into implications that resonate with product, design, and senior leadership audiences.
• Produce executive ready deliverables that tie customer insight into strategic business priorities and investment decisions.
• Influence prioritization, tradeoff decisions, and roadmap direction by clearly articulating the business impact of customer needs and experience gaps.
• Champion customer insights across the organization and help evolve how insights are shared and operationalized.
• Connect insights across studies to identify patterns that inform portfolio‑level strategy and long‑term direction.

• Serve as a research lead, setting a high bar for quality, rigor, and strategic impact.
• Mentor and coach researchers, supporting skill development, research maturity, and confidence in influence.
• Contribute to the evolution of UX Research standards, methodologies, tools, and best practices.
• Strengthen research operations at scale, including repositories, frameworks, and insight governance.

• Partner closely with UX Design, Product Management, Digital Merchandising, Analytics, Customer Insights, and Digital Testing teams.
• Align research with analytics, experimentation, and secondary data to deliver a unified view of customer behavior.
• Provide continuity from discovery through delivery, ensuring customer intent remains clear as work moves into execution.
• Navigate complex stakeholder environments with clarity, collaboration, and influence.

• Lead and conduct a wide range of research methods, including:
  • Generative interviews and discovery studies
  • Usability and concept evaluation
  • Diary studies and longitudinal research
  • UX Benchmarking
• Conduct secondary research (competitive analysis, behavioral data review, market and industry scanning) to inform problem framing.
• Manage multiple work streams, timelines, and stakeholder expectations with reliability and transparency.
• Adapt to changing priorities while maintaining high standards of quality and insight depth.