Trade Development Representative

This role is central to driving brand visibility and market growth for a diverse portfolio of spirits brands across on-premise accounts. This role demands an individual who can seamlessly interface with suppliers, effectively analyze market trends and execute brand strategies in the on-premise. If you're passionate about the spirits and hospitality industry and possess a keen understanding of business solutions, brand programming, and relationship management, we invite you to bring your expertise to our team.

Customer Engagement
:
Amplify brand visibility and advocacy within on-premise segments through strategic initiatives and solutions.

Commercial and Performance Strategy
:
Strategically plan and implement brand engagement that propels growth, ensuring that market share increases for the entire portfolio.

Consumer Strategy
:
Stay abreast of customer and category trends, leveraging this knowledge to educate customers, address challenges, and optimize sales opportunities.

Accountabilities
:
Manage various portfolio initiatives with precision and timeliness:

• Performance tracking
• Participating in training sessions
• Management of Point of Sale for on premise
• Curate insights about the brand, market, competitors, and customers
• Collaborate with sales teams
• ON premise route coverage when needed

Leverage Expertise
:
Facilitate educational sessions for on-premise customers through staff training, and educating the sales team on portfolio.

Network Partnership
:
Bridge communication between suppliers, internal sales, managers, and customers within the coverage territory. Develop robust and value-driven relationships within top 50 key account territory.

Learning
:
Continuously expand your knowledge about spirits/Wine and hone your presentation skills.

Additional Responsibilities
:
Must be willing and able to use a personal credit card for work-related expenses. Reimbursement processes and timelines will be provided during orientation.

CRM Tool :
Repsly daily usage

• Overachieving sales growth, volume, distribution, and menu presence targets.
• Timely and effective delivery of on-premise program activities.
• Exhibiting menu growth within designated key account universe.
• Garnering positive feedback from internal and external stakeholders.
• Effective communication of success stories.
• Consistently adding value across the territory.
• Steadily enhancing brand and category knowledge.

• 1+ years of experience in the spirits or hospitality sector; 2+ years in sales
• Prior experience in bar/restaurant/hotel operations is beneficial.
• Solid organizational and planning skills.
• Demonstrated ability for self-management and achieving results.
• Passion for spirits history, production, and cocktail culture.
• Aptitude for selling, negotiating, and building robust relationships.
• Proficiency in sales or related data analysis.
• Comprehensive understanding of market dynamics and trends.
• Flexibility in working hours, including nights and weekends as needed.
• Reliable mode of transportation for account visits.
• Enthusiasm for mentorship and a positive team environment.
• Bilingual (English and Spanish) preferred.
• A valid driver's license and proof of insurance is required.