Wine Sales Manager – Trade & Supplier Liaison

Elevate Wine Sales Excellence – Strategic Trade & Supplier Liaison Opportunity

Rhode Island Distributing LLC is seeking a knowledgeable and highly organized Wine Sales Manager – Trade & Supplier Liaison to play a pivotal role in driving wine and spirits sales success across our organization.

This strategic, cross‑functional position serves as a key bridge between supplier programs, sales leadership, and field teams. You’ll translate complex strategies into practical tools, ensure strong program execution, and help elevate our wine portfolio performance in a competitive wholesale environment.

• Partner with multiple sales divisions to translate supplier programs, incentives, and priorities into clear, actionable tools for the field sales teams.
• Lead the creation, organization, and maintenance of comprehensive wine program books and sales support materials (including sell sheets).
• Track, analyze, and report on sales incentives, program performance, and execution metrics to provide visibility to leadership.
• Support trade audit control, compliance, and accurate trade spend management.
• Provide hands‑on trade marketing and merchandising support, including POS coordination, order events, key promotions, and selling periods.
• Design and analyze surveys to gather feedback from sales teams and customers, turning insights into improved execution.
• Act as an internal connector — gather field intelligence, identify opportunities, and collaborate across teams to solve execution challenges.
• Support and help lead wine dinners, winemaker events, industry trade shows, and other key activations.
• Reinforce best practices and drive consistency across all sales divisions.

• Minimum 5–7 years of experience in wine & spirits sales, supplier management, or wholesale operations.
• Advanced wine knowledge (WSET, CMS, or equivalent preferred).
• Strong understanding of the three‑tier system and trade marketing practices.
• Proven ability to manage multiple priorities and collaborate effectively with cross‑functional stakeholders.
• Excellent analytical, organizational, project management, and communication skills.
• Proficiency with Microsoft Office (especially Excel and PowerPoint).
• Cross‑functional collaboration
• Program & project management
• Trade marketing execution
• Data tracking and reporting

• Timely, accurate execution of supplier programs and program books
• High sales team adoption of tools and sell sheets
• Strong compliance and effectiveness in incentive tracking and trade audits
• Positive supplier feedback and improved consistency across divisions

If you’re a wine industry professional who loves turning strategy into execution, building effective sales tools, and fostering strong supplier and team relationships, this is an outstanding opportunity to make a significant impact.

RHODE ISLAND DISTRIBUTING LLC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.