Marketing Manager - Sales

Marketing Manager – Qualified Lead Generation

Location: Richardson, TX (Onsite)
Department: Marketing (Revenue-Aligned)
Reports to: Chief Sales Officer (with dotted line to CEO)

Debt Blue is a mission-driven organization dedicated to helping individuals and families regain financial stability by negotiating and resolving unsecured debts such as credit cards, medical bills, and more. Our team operates with empathy, urgency, and a commitment to doing what's right for the consumer-helping people navigate financial hardship and work toward a more secure future. As an onsite team in Richardson, TX, we collaborate closely across departments, move quickly, and rely on data-driven decision-making.

If you're energized by meaningful work, measurable impact, and being part of a company that truly helps people get back on their feet, Debt Blue offers a place to do work that matters.

We're looking for a performance-driven Marketing Manager who lives and breathes qualified lead generation. Your mission: build, optimize, and scale lead channels that consistently deliver prospects who are ready, able, and likely to enroll.

This is not a brand, social, or awareness-focused role.
Ninety percent of your work will center on sourcing, testing, optimizing, and scaling lead channels that convert into enrolled deals at an acceptable CAC.

If you thrive in data, love experimenting with channels, and care deeply about downstream revenue-not vanity metrics-you'll feel right at home here.

Your success will directly translate into sales outcomes. In this role, you will:

• Deliver fewer but higher-quality leads
  , resulting in higher close rates.
• Reduce cost per enrolled customer quarter-over-quarter.
• Bring transparency and data clarity to which channels actually produce revenue
  , not just leads.
• Align Marketing and Sales around a shared definition of "qualified."

• Own the end-to-end qualified lead generation strategy across paid media, affiliates, partners, and lead vendors.
• Continuously test, evaluate, and optimize lead sources for contact rate, conversion, and cost per enrollment.
• Define and enforce lead quality standards in partnership with Sales leadership.
• Audit all lead sources for intent, data accuracy, and compliance
  .
• Track full-funnel performance from lead > ticket to conversion > enrollment and diagnose breakdowns with objective data.
• Manage and negotiate vendor and partner relationships
  , ensuring they meet performance benchmarks.
• Own and optimize the lead generation budget with a clear ROI and revenue-first mindset.
• Maintain tight alignment with Sales and deliver data-driven insights that improve performance.

• Cost per enrolled customer (primary KPI)
• Lead-to-enrollment conversion rate by source
• Contact rate by source
• Qualified lead acceptance rate from Sales
• Budget efficiency & ROI

• 5+ years in performance marketing or demand generation
• Proven ownership of lead quality and downstream revenue impact
• Strong analytical, commercial, and data-driven mindset
• Experience working with high-velocity sales teams
• Vendor negotiation and budget ownership experience

To be clear, this is not:

• A brand or social media marketing position
• A content-first or engagement/vanity-metric-driven role
• A call-scoring, QA, or sales-policing job

If you prefer top-of-funnel brand storytelling or purely creative work, this role will not be a fit.

Someone who is:

• Obsessed with performance metrics
  , not impressions
• Energized by testing, scaling, and optimization
• Motivated by revenue accountability
• Comfortable moving fast, iterating quickly, and owning results end-to-end