Programmatic Account Manager

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

The Supply Partnerships team is responsible for ensuring a competitive and differentiated supply position for Yahoo's demand side platform (DSP). The team manages Yahoo's partnerships with premium publishers and supply platforms (SSPs and Exchanges) globally and develops, manages and enables supply solutions. Beyond these day-to-day responsibilities, the team must keep abreast of the marketplace in terms of emerging ad formats (e.g. Advanced TV, digital out of home, Audio) and partners to ensure that supply access is never a blocker for our advertisers.

We are seeking a skilled and motivated Programmatic Account Manager to join our dynamic team. The Publisher Account Manager will play a critical role in managing and growing Yahoo DSP's publisher and SSP partnerships. This role requires a deep understanding of programmatic advertising and a strong aptitude for working with data to drive strategic decisions. The successful candidate will be responsible for optimizing publisher inventory performance, collaborating with sales, troubleshooting campaigns and leveraging data‑driven strategies to optimize performance and achieve business objectives.

• Work collaboratively with other internal teams, including but not limited to Sales, Merchandising, Ad Operations, Finance & Billing.
• Leverage company dashboards and apply AI‑assisted data analysis to optimize SSP and publisher performance, uncover systemic issues, and measure results across multiple accounts.
• Identify and implement AI‑driven efficiencies in day‑to‑day publisher management, replacing repetitive reporting tasks with automated or AI‑augmented workflows.
• Support internal Sales inquiries related to supply enablement and activation.
• Partner with stakeholders to identify, evangelize and implement emerging programmatic supply opportunities.
• Own the training plan for onboarding new publishers to Yahoo Backstage and assist with publisher inquiries pertaining to setup and optimization.
• Assist with testing new creative formats and connections as well as documenting best practices and activation guides.
• Analyze campaign performance data, identify trends, and make data‑driven optimizations to meet or exceed key performance indicators (KPIs).
• Stay up‑to‑date with industry trends, programmatic technologies, and best practices.

• Bachelor's Degree from a four‑year university (preferred but not required)
• 3‑5 years experience in a large media, technology, agency, consulting, or financial services company.
• Effective time management skills – ability to prioritize and meet deadlines.
• Knowledge of various DSPs/SSPs and other programmatic advertising platforms preferred.
• Excellent troubleshooting, analytical and problem‑solving abilities, including experience evaluating and validating AI‑generated data outputs for accuracy.
• Proficiency in Excel and Google Docs, with a commitment to using AI‑augmentation (e.g., Gemini) to build insights and strategy recommendations from large data sets.
• A growth mindset and openness to experimentation with new AI tools and automated processes.
• Any additional experience in digital marketing, publisher development or client‑facing experience is a plus.

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don't require regular office attendance, you may occasionally be asked to attend in‑person events or team sessions. You'll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo…