Technical Principal Product Manager, Growth Marketing

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Yahoo's Growth Marketing team is building the next-generation infrastructure that powers how we plan, launch, and scale campaigns across paid and organic channels. We are looking for a Technical Principal Product Manager to own the end-to-end data, tooling, and measurement foundation that enables Yahoo marketers to "measure what we manage" across internal and external platforms, and to unlock agentic, AI-driven frameworks that dramatically scale our go-to-market motions.

In this highly technical and strategically critical role, you will work deep in our data, APIs, and marketing technology stack to define the vision, architecture, and roadmap for growth marketing infrastructure, attribution, experimentation, and automation. You will partner closely with Growth Marketing, Ad Tech, Data Engineering, Analytics, and Product & Engineering teams across Yahoo to build the systems and standards that power performance marketing at scale.

• Own the vision, strategy, and multi-year roadmap for Yahoo's growth marketing data and measurement platform across paid and organic channels (e.g., search, social, display, email, onsite, app, lifecycle).
• Define a unified measurement framework (events, taxonomies, identity, eligibility rules, KPIs) that underpins campaign planning, activation, optimization, and reporting across internal tools and external media partners.
• Establish decision architectures and standards for how Yahoo measures marketing impact (incrementality, attribution, MMM inputs, experimentation), and make them consumable across teams and tools.

• Partner with Data Engineering, Analytics, and Ad Tech to design and evolve event pipelines, data models, and APIs that capture end-to-end user journeys and campaign performance across platforms (web, app, CRM, ad platforms, on-network and off-network).
• Define and deliver internal tools and APIs that enable marketers to plan, launch, and optimize campaigns programmatically (e.g., audience frameworks, budget and bid guardrails, creative experimentation, pacing & allocation, cross-channel frequency management).
• Build or integrate agentic frameworks (e.g., AI/LLM-powered co-pilots, text-to-SQL, autonomous optimization agents) that sit on top of our data and tools to recommend and execute changes to campaigns safely and at scale.
• Partner with Security, Privacy, and Legal to ensure all solutions meet privacy, compliance, and governance requirements while maximizing usable signal for measurement and optimization.

• Define and evolve measurement products that answer "what worked?" and "what should we do next?" for Growth Marketing across channels and funnels.
• Design and operationalize incrementality testing, A/B and multivariate experimentation, audience holdouts, and campaign-level lift measurement frameworks across Yahoo surfaces and external media partners.
• Partner with Analytics and Finance to provide trustworthy inputs into MMM, forecasting, and budget allocation across portfolio-level marketing investments.
• Define standard performance metrics and dashboards for Growth Marketing that roll from channel-level execution up to executive-level business outcomes (LTV, payback, ROI, margin, and brand/engagement metrics).

• Act as the single-threaded owner for growth marketing infrastructure—aligning stakeholders across Growth Marketing, Product, Engineering, Sales, Finance, and Ops on priorities and trade-offs.
• Lead internal go-to-market for new capabilities: positioning, value cases, enablement, launch plans, and adoption goals for marketers, analysts, and partner teams.
• Establish feedback loops with marketers and channel owners to continuously refine tools and measurement approaches based on real-world performance and usability.
• Mentor senior PMs/PMTs and influence product practices across Yahoo around data-driven decision-making, experimentation, and measurement excellence.

• 10+ years of product management experience, including 5+ years in ad tech, martech, or growth marketing with a focus on data-intensive or measurement-focused products.
• Demonstrated ownership of complex data/analytics/measurement platforms at scale (e.g., multi-channel marketing measurement, attribution systems, experimentation platforms, or audience platforms).
• Deep understanding of marketing measurement methodologies: conversion funnels, multi-touch attribution (MTA), incrementality and lift, A/B and multivariate testing, and how these feed MMM and portfolio optimization.
• Strong technical fluency across data pipelines, schemas,…