HubSpot & Digital Marketing Manager

The Hub Spot & Digital Marketing Manager role is designed for a high-performing, hands-on marketer who excels in a fast-paced environment and brings strong experience with digital marketing tools. This individual is a highly experienced, hands-on Hub Spot expert who owns and optimizes MyDirectives' digital marketing ecosystem. This is not a role for someone looking to learn Hub Spot—it is a role for someone who has already mastered it.

The successful candidate will serve as the company's primary administrator for Hub Spot Marketing Hub, Sales Hub, CRM, and CMS while leading integrated digital marketing initiatives, including email marketing, website management, Linked In outreach and social media, digital advertising, marketing automation, analytics and reporting, sales enablement, and lead generation, helping drive qualified pipeline and revenue growth.

The ideal candidate combines deep technical expertise with creative marketing execution, leveraging platforms such as Hub Spot, Linked In Campaign Manager, Google Ads, Seamless.ai, and AI-powered marketing tools to drive engagement, optimize marketing performance, support enterprise sales, and accelerate business growth.

Working directly with the SVP of Marketing & Business Development, this individual will collaborate closely with sales, business analysts, product and development, clinical, customer success, and executive leadership to execute data-driven marketing strategies, optimize CRM performance, improve operational efficiency, and increase brand visibility, generate qualified leads, and support revenue growth while expanding MyDirectives' market presence.

This is a hybrid role based in Richardson, TX. In-office presence is required at least two days per week (Wednesdays and Thursdays), and additional days as needed.

• Serve as the company's primary Hub Spot administrator and subject matter expert.
• Administer and optimize Hub Spot Marketing Hub, Sales Hub, CRM, and CMS.
• Build and optimize workflows, automation, lifecycle stages, lead scoring, forms, segmentation, dashboards, reports, and marketing assets.
• Continuously improve marketing and sales processes through automation and platform optimization.
• Partner with business analysts to maintain the health, integrity, and organization of the Hub Spot CRM, including Companies and Contacts, lifecycle stages, segmentation, imports, data hygiene, reporting, and database optimization.
• Collaborate on CRM strategy, reporting, database optimization, and integration with sales intelligence platforms such as Seamless.ai to support highly targeted marketing campaigns and enterprise sales outreach.

• Build and maintain dashboards across Hub Spot, Linked In, Google Analytics, and other platforms.
• Monitor campaign performance, website traffic, pipeline activity, lead attribution, conversion performance, and marketing ROI.
• Translate data into actionable recommendations that improve marketing and sales performance.

• Develop, execute, and optimize integrated digital marketing campaigns across email, Linked In, Google Ads, and other digital channels, including campaign planning, audience segmentation, execution, and performance optimization.
• Create segmented email campaigns, nurture programs, newsletters, webinar promotions, and customer communications.
• Develop and manage audience segmentation strategies to improve campaign targeting, personalization, and lead conversion.
• Conduct A/B testing and continuous optimization of emails, landing pages, forms, CTAs, and digital campaigns to improve deliverability, engagement, conversion rates, and campaign performance.

• Manage the company's Linked In presence and other social media channels.
• Develop and maintain a strategic content calendar.
• Support executive thought leadership and employee advocacy initiatives.
• Measure engagement, audience growth, and campaign performance and recommend ongoing improvements.

• Manage and optimize the MyDirectives website using Hub Spot CMS, including landing pages, blogs, forms, CTAs, resource libraries, and other digital content.
• Ensure content is optimized for SEO, AEO, accessibility, user experience, and lead conversion.
• Create persuasive sales collateral, marketing case studies, MyDirectives Solutions user stories and testimonials, one-pagers, and presentations.
• Provide PowerPoint design support for the sales, product and development, customer service, and clinical teams.
• Develop and support outbound sales campaigns, account-based marketing (ABM) initiatives, and lead generation programs.
• Support conference and trade show marketing activities, including event logistics, promotional materials, attendee communications, and post-event follow-up.
• Support the planning, promotion, production, and post-event follow-up for webinars and virtual educational events.

• Work closely with sales, business analysts,…