Franchise Marketing Manager

Overview

Job Title: Franchise Marketing Manager

Category: Marketing

Location Name: HQ – Richardson, TX

Location Address: 3400 N. Central Expressway, Richardson, TX 75080

Position Summary:

The Franchise Marketing Manager plays a pivotal role in driving franchise network growth and enabling the success of individual Service Experts franchise partners. This position focuses on two core areas:
Franchise Development Marketing and Franchise Support Marketing
. This position requires a blend of strategic thinking, brand stewardship, cross-functional collaboration, and hands-on execution to deliver measurable results across digital and traditional channels. The Franchise Marketing Manager will work within the Service Experts Corporate Marketing Team and work very closely and cross-functionally with the franchising organization and external agencies.

Franchise Development Marketing

• Develop and execute marketing strategies to generate qualified franchise leads through digital, social, and traditional channels in coordination with marketing agencies.
• Collaborate with the franchise sales team to create and align marketing profiling, positioning, and messaging, ensuring a seamless lead nurturing and handoff experience.
• Create and optimize franchise development content (e.g., landing pages, email campaigns, videos, and sales enablement materials) that clearly communicate the value proposition of franchise ownership.
• Monitor and report performance across the funnel (lead quantity and quality, conversion rates, CPL, and related KPIs) and improve results through testing and data-driven optimization.
• Develop and manage employee-oriented campaigns to raise awareness and enthusiasm, educate on franchising, and support the promotion of the franchise program.

Franchise Support Marketing

• Design and implement marketing programs that help franchisees grow revenues.
• Provide franchise owners with marketing toolkits, templates, and best practices for digital and offline campaigns (e.g., seasonal promotions, local sponsor ships, etc.).
• Train and support franchisees on marketing platforms and best practices, including social media strategies and reputation management.
• Monitor, analyze, and report local marketing performance, and recommend improvements to the franchise leadership team and franchise owners.

• Bachelor’s degree in marketing, or a related field
• 5+ years of experience in marketing
• Strong consideration for Franchise marketing vertical and/or communications
• Strong foundation in traditional advertising and lead generation.
• Track-record in performance marketing, including funnel development and conversion optimization.
• Experience in presenting to owner-operators and/or key decision makers; influencing without authority.

• Lead Generation & Funnel Management
  :
  Skilled in creating and managing marketing funnels, including landing page optimization, lead nurturing workflows, and conversion rate improvement.
• Content Marketing & Copywriting
  :
  Strong ability to craft persuasive messaging for ads, emails, and web content that resonates with both franchise prospects and local Service Experts customers.
• Data Analysis & Performance Measurement
  :
  Proficient in interpreting campaign metrics, identifying trends, and making data-driven decisions to improve ROI.
• Brand Management
  :
  Ensuring consistency in tone, visuals, and messaging across all marketing channels and franchise communications.

• Strategic Thinking:
  Ability to develop marketing strategies aligned with business goals
• Project Management:
  Strong organizational skills to manage multiple campaigns and deadlines
• Communication:
  Clear and persuasive written and verbal communication
• Analytical Mindset:
  Ability to interpret data and make data-driven decisions
• Relationship Building:
  Strong interpersonal skills to support franchisees and collaborate internally
• Problem-Solving:
  Creative approach to overcoming marketing challenges
• Results-driven mindset:
  With a focus on growth and ROI
• Ability to work in a fast-paced environment

Service Experts offers a comprehensive benefits package designed to support employees and their families in managing their health and wellness needs, including:

• Competitive Pay with incentive opportunities.
• Paid Time Off and Company Holiday Pay.
• Medical, Dental, and Vision Insurance programs.
• 401(k) Retirement Savings Plan with company matching contributions.
• Life Insurance and disability insurance options.
• Supplemental benefit programs.
• World-Class Training opportunities through our Experts University.
• Career development opportunities.