Sr. Director, Digital & Performance

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Full Time Senior Management Telecom Parkway, Richardson, TX, US

4 days ago Requisition

The Sr. Director, Digital Growth and Performance Marketing is responsible for setting and leading the digital growth strategy that drives customer acquisition, retention, engagement, and revenue growth across Advo Care digital channels. This role serves as a strategic business leader and collaborative thought partner, translating company objectives into integrated, data-informed marketing plans that improve the customer journey and deliver measurable business impact.

The Sr. Director will lead full-funnel growth initiatives across paid media, lifecycle marketing, website conversion optimization, SEO, performance social, marketplace and eCommerce platforms, analytics, and agency partnerships. The ideal candidate brings strong strategic judgment, cross-functional influence, disciplined performance management, and proven leadership skills to build alignment, develop talent, and foster a culture of accountability, innovation, and continuous improvement.

• Establish and lead the overall digital growth vision, strategy, and roadmap to support customer acquisition, retention, revenue growth, and long-term brand health.
• Translate company and marketing objectives into integrated, full-funnel growth plans with clear priorities, measurable outcomes, and disciplined execution.
• Serve as a collaborative strategic partner to Brand, Product Marketing, Sales, eCommerce, Creative, Analytics, Operations, and external agency partners to align campaigns, promotions, customer experience, and new product launches.
• Lead cross-functional planning discussions, bringing forward data, customer insights, marketplace trends, and performance learnings to support stronger business decisions.
• Own and optimize the customer journey across digital touchpoints, identifying friction points and opportunities to improve engagement, conversion, retention, and lifetime value.
• Oversee paid media, lifecycle marketing, website strategy, SEO, performance social, marketplace growth, and analytics to ensure channel strategies work together for maximum impact.
• Develop and manage budgets across paid media, email, SMS, social, web, and marketplace initiatives, optimizing spend based on performance, business priorities, and return on investment.
• Lead retention marketing strategy, leveraging email, SMS, loyalty programs, segmentation, personalization, automation to increase repeat purchase behavior and customer lifetime value.
• Direct website performance strategy, conversion rate optimization, A/B testing, and user experience improvements to increase engagement, revenue, and customer satisfaction.
• Lead and execute a comprehensive SEO strategy to increase organic traffic, improve site rankings, and enhance brand and product discoverability.
• Build and lead attribution modeling, marketing mix analysis, dashboards, and reporting routines that create clarity around performance, channel efficiency, and growth opportunities.
• Use data, analytics, behavioral insights, and testing to evaluate performance, challenge assumptions, and continuously improve marketing effectiveness.
• Oversee the strategy and execution of performance-driven social media campaigns across platforms to increase brand visibility, customer acquisition, engagement, and conversion.
• Lead the integration and optimization of key marketing and eCommerce platforms, including Shopify, Salesforce, Amazon, , , and other marketplaces.
• Own external agency relationships, setting clear expectations, ensuring accountability to KPIs, and driving high-quality execution and strategic recommendations.
• Build, mentor, and lead the Growth and Performance Marketing team, setting clear goals, establishing accountability, and supporting career development.
• Create a team culture that values strategic thinking, collaboration, innovation, continuous learning, strong execution, and measurable business results.
• Conduct regular check-ins with direct reports, providing coaching, feedback, prioritization support, and development guidance.
• Ensure team priorities, resources, and performance goals are aligned with broader marketing and company objectives.

• Strategic thinker with the ability to connect customer insights, channel performance, marketplace trends, and business objectives into clear growth strategies.
• Collaborative leader who actively seeks input, builds alignment, and partners effectively across functions to solve problems and advance shared priorities.
• Strong people leader with experience coaching, developing, and holding teams accountable while creating an environment of trust, ownership, and high performance.
• Clear communicator with the ability to simplify complex data, influence decision-making, and present recommendations to senior…