Global Marketing Director

Fossil Partners, 901 S Central Expressway, Richardson, Texas, United States of America

Posted Monday, June 22, 2026 at 11:00 AM

At Fossil Group, we are part of an international team that dares to dream, disrupt, and deliver innovative watches, jewelry, and leather goods to the world. We’re committed to long‑term value creation, driven by technology and our core values:
Authenticity, Grit, Curiosity, Humor, and Impact. If you are a forward‑thinker who thrives in a diverse, global setting, we want to hear from you.

The Global Marketing Director for Licensed Brands is responsible for leading the strategic development and execution of global marketing initiatives for the Tory Burch and Diesel watch, jewelry, and accessory businesses within Fossil Group’s licensed brand portfolio. This role drives brand growth, consumer engagement, market expansion, and revenue performance through integrated marketing strategies that strengthen brand equity and deliver measurable business results across global markets.

The Global Marketing Director serves as the key marketing liaison between Fossil Group and licensed brand partners, ensuring alignment with brand standards while maximizing commercial opportunities. This leader collaborates closely with product development, merchandising, sales, digital commerce, creative services, public relations, media, and regional marketing teams to execute compelling consumer experiences and integrated campaigns worldwide.

Develop and execute comprehensive global marketing strategies for Tory Burch and Diesel licensed product categories.

Translate brand positioning, consumer insights, and business objectives into actionable marketing plans.

Ensure all marketing initiatives align with partner brand guidelines, seasonal priorities, and long‑term growth objectives.

Lead annual strategic planning, budget development, and performance forecasting.

Direct the creation and execution of global 360‑degree marketing campaigns across digital, social, retail, e‑commerce, influencer, PR, CRM, and experiential channels.

Oversee campaign development from concept through launch, ensuring consistency across all consumer touchpoints.

Partner with creative teams to develop compelling content and storytelling that elevates brand awareness and consumer engagement.

Identify innovative marketing opportunities and emerging trends to maintain brand relevance and competitive advantage.

Serve as the primary marketing contact for Tory Burch and Diesel brand partners.

Build and maintain strong cross‑functional relationships with partner marketing, brand, and executive leadership teams.

Present strategic plans, campaign concepts, performance reviews, and business recommendations to internal and external stakeholders.

Ensure compliance with licensing agreements, brand standards, and approval processes.

Leverage consumer research, market intelligence, and analytics to identify growth opportunities.

Monitor competitive activity, industry trends, and evolving consumer behaviors.

Utilize data‑driven insights to optimize campaign effectiveness, customer acquisition, retention, and lifetime value.

Collaborate with digital commerce teams to drive online traffic, conversion, and customer engagement.

Lead paid media, social media, influencer, content, and CRM strategies that support business objectives.

Optimize digital marketing investments through ongoing performance analysis and testing.

Manage global marketing budgets and resource allocation across regions and channels.

Establish KPIs and measurement frameworks to evaluate campaign effectiveness and return on investment.

Deliver regular business reviews highlighting performance, insights, and strategic recommendations.

Drive revenue growth, market share expansion, and brand health metrics.

Lead, mentor, and develop a high‑performing global marketing team.

Foster a culture of collaboration,…