Product Marketing Director; AI Workforce, Insights & Analytics

Overview

Are you a seasoned product marketer with a passion for innovation and a track record of success in AI, data, and analytics? Real Page is seeking a Director of Product Marketing who will drive growth and customer adoption for our Agentic AI solutions within the Multifamily real estate industry. This is a mission-critical, high visibility and high impact role.

The Lumina AI Workforce is a growing team of digital Agents built to handle routine tasks across leasing, operations, facilities, finance, and resident support. As a strategic cross‑functional partner, you’ll drive alignment across our go‑to‑market, product, sales and operational teams, bring in the voice of the customer and market expertise into spearheading the launch of innovative products, build product marketing collateral, partner with sales enablement to ensure a strong mindshare and market share with our customers.

• Go-to-Market Programs:
  Define, plan, and execute go-to-market for a set of integrated products, in partnership with Product Management, Marketing and Sales/Account Management teams.
• Product Messaging / Positioning:
  Develop succinct, compelling, and differentiated product messaging, positioning in the market, supported by measurable proof points.
• Marketing and Sales Content:
  Develop and deliver high-impact assets such as presentations, case studies, battle cards, playbooks, and competitive assessments.
• Sales Enablement Training:
  Create sales and customer success training materials that cover industry trends, buyer personas, pain points, solutions, sales plays, and competitive differentiation.
• Voice of the Customer:
  Engage with customers at events and through key touch points to drive awareness to adoption. Be the champion of our customers with internal stakeholders.
• Marketing Strategy:
  Collaborate with Demand Generation, developing strategies to target accounts and segments, messaging, and promotions to generate quality leads.
• Competitive Intelligence:
  Provide an informed point of view and deliverables articulating where competition is headed or will emerge, and how to win at an individual account and competitor level.
• Digital Journey Design:
  Co-create world-class marketing websites that reflect a deep understanding of the prospect/buyer, their personas and content needs across all stages of the buying cycles.
• Product Strategy Support:
  Be a valued partner to Product Management in identifying and prioritizing product capabilities required to address customer needs. Drive clarity around market trends, customer needs, and industry best practices.
• Product Launch Leadership:
  Tier the launch of products, align resources to the opportunity, identify and analyze KPIs to measure effectiveness and identify areas to improve.

• ~10 years of experience in B2B SaaS product marketing.
• Mastery of foundational product marketing skills including value proposition development, GTM strategy, audience segmentation, product launches, content creation, sales enablement, and market research.
• Track record of building strong relations with product management, sales, and cross-functional teams.
• Excellent communication, storytelling, and presentation skills.
• Strong project management skills to plan and execute multiple work streams simultaneously.
• Bachelor’s degree in marketing, business, computer science, or engineering.
• An MBA is a plus but not required.
• Prior experience launching AI-based products is a plus but not required.
• Experience marketing software solutions in Multifamily property management is a plus but not required.

• Creative storyteller who can craft elegant and compelling messages for complex products and succinctly distill complex concepts.
• Strong analytical mind, skilled in assessing problems and making recommendations supported by data.
• Comfort with technology – unafraid to dig into the product and learn the UI/UX, key workflows and what value it delivers to customers.
• Persuasive personality that can confidently take a seat at the table and be a creative and thoughtful partner with stakeholders, regardless of their job title.
• Deep understanding of B2B marketing and sales processes, how best…