Senior Director Brand Collaboration, Cultural Strategy & Press

Who We Are

At Fossil Group, we are part of an international team that dares to dream, disrupt, and deliver innovative watches, jewelry, and leather goods to the world. We're committed to long-term value creation, driven by technology and our core values:
Authenticity, Grit, Curiosity, Humor, and Impact. If you are a forward-thinker who thrives in a diverse, global setting, we want to hear from you.

The Senior Director of Brand Collaboration, Cultural Strategy & Press is responsible for leading a modernized approach to brand outreach, cultural programming, and strategic partnerships to elevate Fossil's global market presence. This role drives brand relevance and consumer engagement by identifying high-impact collaboration opportunities, owning the global cultural calendar, and integrating PR and influencer relations into a relationship-led function that seeds products with culturally relevant taste makers.

The Senior Director serves as a key strategist for brand visibility, ensuring alignment with cultural moments while maximizing commercial opportunities. This leader collaborates closely with marketing, creative, product development, and external partner teams to integrate earned media strategies and innovation trends into compelling consumer experiences and integrated campaigns worldwide.

• Develop and execute brand collaboration strategies to identify and manage high-impact co-brand and partnership opportunities.

• Own the global cultural calendar to ensure Fossil maintains visibility during key cultural moments like award seasons, sports events, and fashion weeks.

• Integrate PR and influencer relations into a single relationship-led function to seed products with culturally relevant taste makers.

• Direct global brand outreach and earned media strategies across modernized channels, including podcasts, newsletters, and creator press.

• Scout innovation trends to integrate external intelligence into upcoming campaigns and product development.

• Connect earned media and collaboration metrics to business outcomes like sales, brand health, and conversion.

• Collaborate with marketing teams to develop integrated advertising, promotion, and brand plans.

• 8+ years of experience in PR and brand partnerships within an agency or corporate environment.

• Luxury fashion, watch or jewelry experience preferred.

• Exceptional media relationships and a deep understanding of both social media channels and traditional press.

• Proven ability to lead and develop high-performing teams with a focus on collaboration.

• Demonstrated success in managing agencies and external partners.

• Commercial fluency with the ability to tie PR and collaboration activity to tangible business outcomes.

• "Cultural antenna" with an intuitive grasp of emerging trends before they reach the mainstream.

• Experience operating in ambiguous environments and building new programs from the ground up.

• Strong negotiation skills and the ability to communicate effectively at all organizational levels.

At Fossil Group, we embrace purpose and take every opportunity to work together to make the world a little better. We're committed to fostering a culture of inclusivity and collaboration, where all employees are encouraged to contribute their unique selves and perspectives as valued members of our team.

We are an Equal Employment Opportunity Employer dedicated to a policy of non-discrimination in all employment practices without regard to age, disability, gender identity or expression, marital status, pregnancy, race, religion, sexual orientation, or any other protected characteristic.

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