Senior Director Subscriptions

Yahoo Sports

Yahoo Sports is one of the internet's leading destinations for comprehensive sports news and innovative fantasy games. We produce insightful content across multiple platforms and curate quality coverage from around the web to inform and entertain fans. We’re an original fantasy sports pioneer, with a legacy of innovation that helps us continue to be a fantasy leader. And as one of the most-visited sports platforms on the internet, we’re one of the best places for brands to reach fans.

We’re looking for a Senior Director of Growth & Subscriptions to own growth and engagement across the full Yahoo Sports product portfolio:
Fantasy, Fandom & Community, Content, and future product launches. This is a senior growth leadership role with two mandates:

• Yahoo Fantasy: drive usage, retention, and re-engagement across all Yahoo Fantasy surfaces, including draft tools, in-season lineup management, commissioner controls, and the Yahoo Sports app.
• Fandom & Community: grow adoption of features including leagues, social tools, fan experiences, and sports news that deepen the Yahoo Sports relationship beyond scores and stats.
• Content & Editorial: partner with the Yahoo Sports Content team to grow high-engagement surfaces and ensure new editorial products reach and retain the right audiences.
• New Product Launches: own the growth playbook for every major product or feature we ship, from adoption targets to in-product onboarding and feedback loops.

• In-product conversion: upgrade flows, paywall placement, and merchandising across Yahoo Sports and Yahoo Fantasy surfaces.
• Onboarding & activation: getting new subscribers to value fast through tool adoption, engagement habits, and early retention.
• Subscriber retention: renewal optimization, churn-save mechanics, and re-engagement tied to the sports calendar.
• In-product virality: referral loops and sharing mechanics that turn engaged subscribers into a growth channel.
• Partner perks & benefits: managing the Fantasy+ benefits program across perk value, partner relationships, and subscriber-exclusive offers.

• Partner closely with Marketing on go-to-market strategy for new products and Fantasy+, from launch positioning to seasonal campaigns and subscriber retention.
• Collaborate with Product and Engineering to ensure growth and engagement are built into the product from day one, not bolted on after launch.
• Work with Content & Editorial to build high-engagement experiences and subscriber-exclusive programming tied to the sports calendar.
• Partner with Business Development on perks, affiliate relationships, and partnerships that increase Fantasy+ value.
• Bring a data-informed point of view to the GM and executive team on engagement trends, subscription performance, and trade-offs.
• Build a culture of ownership, experimentation, and accountability across the teams you work with. Move fast, learn, and ship.
• Partner across Yahoo to drive further reach including the Yahoo homepage, other Yahoo products and the core platform team.

• 10+ years in product management or growth, with meaningful time in consumer-facing, high-scale digital products.
• Track record driving user engagement, adoption, and retention across a portfolio of products, not just a single funnel.
• Experience operating a subscription or D2C business with revenue accountability across conversion, activation, and retention.
• Strong command of in-product growth: onboarding flows, engagement loops, A/B experimentation, and paywall mechanics.
• Enough product sense to work with engineering as a peer. You know what to ask for and what it costs.
• Strong analytical instincts: comfortable building dashboards, reasoning from cohort data, and changing course when the data says to.
• Proven cross-functional leader who can drive outcomes across teams you don't control.

• Experience in sports, media, gaming, or entertainment, ideally with genuine…