SR. Manager of Marketing Analytics & Insights

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6 days ago Requisition

Advo Care is seeking a Senior Manager, Marketing Analytics & Insights to own and strengthen the analytics capability within Marketing. This role will combine hands-on technical expertise with strong business and marketing acumen to transform customer, eCommerce, retention, and retail data into actionable insights that improve performance and support profitable growth.

This is a hands-on role requiring strong SQL, Oracle, and Tableau capabilities. The individual will be able to independently access, extract, validate, segment, and analyze complex data rather than relying solely on centralized BI resources. Equally important, this person must be able to move beyond reporting to diagnose what is happening, understand why it is happening, identify opportunities and risks, and translate findings into clear recommendations for Marketing and executive leadership.

The ideal candidate has experience working across customer analytics, eCommerce, retention, CPG, and omnichannel businesses and is comfortable operating at the intersection of technical analytics and business insights.

• Own analysis of overall marketing, customer, and eCommerce performance, identifying the key drivers behind revenue growth, declines, customer behavior, and business trends.
• Analyze performance across the customer journey, including acquisition, conversion, repeat purchase, retention, churn, reactivation, purchase frequency, AOV, LTV, and customer profitability.
• Proactively identify emerging trends, performance gaps, risks, and opportunities and translate findings into actionable business recommendations.
• Analyze website and eCommerce performance, including traffic, conversion, funnel behavior, landing page performance, checkout behavior, product performance, and customer journeys.
• Evaluate retention and lifecycle performance across email, SMS, loyalty, subscription, promotional, and customer engagement programs.
• Partner with Marketing, eCommerce, Retention, Product, Sales, Retail, and Finance to answer critical business questions and improve decision making.
• Build and maintain customer segmentation and analytical frameworks including RFM, lifecycle segments, acquisition cohorts, behavioral segments, and value-based customer groups.
• Analyze customer cohorts to understand acquisition quality, repeat behavior, retention, purchase frequency, LTV, and profitability over time.
• Identify high-value, at-risk, lapsed, and growth-opportunity customer populations and provide actionable audiences and insights to functional teams.
• Support customer targeting and campaign development by translating business objectives into measurable customer populations and segments.
• Evaluate customer movement between lifecycle stages and identify opportunities to improve retention, reactivation, frequency, and customer value.
• Write advanced SQL to independently extract, join, transform, validate, and analyze data across Oracle and other relational data sources.

• Build and maintain scalable Tableau dashboards, reporting datasets, KPI definitions, and self-service analytics for Marketing.
• Integrate and reconcile data across Oracle, Salesforce, GA4, eCommerce systems, retailer and marketplace feeds, APIs, and flat files.
• Establish and maintain trusted KPI definitions, business logic, documentation, and reporting methodologies to create consistent sources of truth.
• Identify data-quality issues, reporting discrepancies, tracking gaps, and anomalies; perform root-cause analysis and partner with appropriate teams to resolve issues.
• Reduce Marketing's dependency on centralized BI resources by creating the technical capability within the Marketing organization to independently access, analyze, and interpret customer and performance data.

• Analyze eCommerce performance across customer segments, channels, and marketplaces to identify key…