Interim Marketing Director

Who We Are

At Fossil Group
, we are part of an international team that dares to dream, disrupt, and deliver innovative watches, jewelry, and leather goods to the world. We're committed to long-term value creation, driven by technology and our core values:
Authenticity
, Grit
, Curiosity
, Humor
, and Impact
. If you are a forward-thinker who thrives in a diverse, global setting, we want to hear from you.

The Interim Marketing Director (6 Month Contract) is responsible for leading the strategic direction of all marketing activities for the Fossil brand, and execution for the NAM region.

This is a short-term (6 month) contract position for maternity leave coverage.

This role oversees a fully integrated marketing ecosystem, including Media, Social & Influencer Marketing, Retail & Store events, Trade & Wholesale Marketing, to drive brand equity, consumer engagement, and commercial performance.

As a key member of the global marketing team, this role ensures alignment between global brand vision and regional execution, delivering impactful go-to-market strategies that resonate across diverse Global markets.

• Lead the development of the overarching global marketing strategy, encompassing clear goals and objectives, precise audience segmentation, effective product marketing strategies, a dynamic editorial calendar, compelling content development, and comprehensive go-to-market (GTM) overviews.
• Oversee the development and execution of integrated go-to-market (GTM) plans for North America, including US & Canada (NAM), Mexico (MX), and Latin America (LATAM) channel teams, to guide successful execution of approved and aligned global channel strategies across all relevant marketing touchpoints.
• Global Marketing
• Lead Media, Social, Influencer, Trade, Retail & Wholesale Marketing initiatives to drive brand awareness, consideration, and conversion
• Accountable for the measurable outcomes of global integrated marketing programs across all portfolio brands, ensuring thorough performance analysis and the implementation of effective mitigation strategies for continuous improvement.
• Collaborate closely with Marketing, E-commerce, and Creative teams to ensure seamless integration of all content initiatives
• Paid Media
• Analyze performance metrics and KPIs to inform strategic decisions, track effectiveness, and continuously optimize campaigns, specifically focused on managing Media performance during the holiday time period
• Oversee the tracking and analysis of both Global and NAM key performance indicators (KPIs), proactively identifying opportunities for consumer growth and developing effective strategies to improve performance and enhance functionality.
• Utilize data-driven insights to rigorously evaluate the performance of all marketing campaigns and implement optimization strategies for continuous improvement.
• Partner with e-Commerce team and Media Agency on weekly sales plans & media performance to ensure Marketing forecast alignment
• Strategic Budgement Management
• Manage the global marketing budget with fiscal responsibility, ensuring resources are allocated effectively (and adjusted strategically as needed) to maximize return on investment (ROI).
• Oversee the NAM, MX, and LATAM budget actualization process, ensuring clear alignment between finance, the direct team, and cross-functional partners, acting as a responsible steward of marketing investments.
• Global GTM:
• Lead process of briefing agency each quarter and gathering content globally
• Lead quarterly plans globally from approvals to regional share-out
• Manage campaign execution including global timing / communication, setting and gathering campaign KPIs
• Work closely with Integrated Marketing to make sure that seasonal execution content is gathered and put in Quarterly Proof of Execution Deck
• Establish GTM timelines for each season (Summer '27 / Fall '27)
• Work closely with Integrated Marketing team to ensure all collaboration partners are being communicated to and get post campaign content / KPIs as needed
• Maintain global marketing milestones timelines and keep regions on track with key dates / deliverables
• Coordinate approvals on any regional activations with VP of Creative & Marketing (looping in exec team as necessary)
• Team & Agency Leadership
• Supervise and manage ongoing relationships with external agencies, ensuring high-quality output and strong alignment with brand…