Interim Marketing Director

Job Description

Make An Impact:

The Interim Marketing Director (6 Month Contract) is responsible for leading the strategic direction of all marketing activities for the Fossil brand, and execution for the NAM region.

This is a short-term (6 month) contract position for maternity leave coverage.

This role oversees a fully integrated marketing ecosystem, including Media, Social & Influencer Marketing, Retail & Store events, Trade & Wholesale Marketing, to drive brand equity, consumer engagement, and commercial performance.

As a key member of the global marketing team, this role ensures alignment between global brand vision and regional execution, delivering impactful go-to-market strategies that resonate across diverse Global markets.

Work Arrangement: This role is onsite:
In office Monday through Thursday and remote on Fridays. Contract begins Mid-October.

What you will do in this role:

• Lead the development of the overarching global marketing strategy, encompassing clear goals and objectives, precise audience segmentation, effective product marketing strategies, a dynamic editorial calendar, compelling content development, and comprehensive go-to-market (GTM) overviews.

• Oversee the development and execution of integrated go-to-market (GTM) plans for North America, including US & Canada (NAM), Mexico (MX), and Latin America (LATAM) channel teams, to guide successful execution of approved and aligned global channel strategies across all relevant marketing touchpoints.

• Global Marketing

  • Lead Media, Social, Influencer, Trade, Retail & Wholesale Marketing initiatives to drive brand awareness, consideration, and conversion
  • Accountable for the measurable outcomes of global integrated marketing programs across all portfolio brands, ensuring thorough performance analysis and the implementation of effective mitigation strategies for continuous improvement.
  • Collaborate closely with Marketing, E-commerce, and Creative teams to ensure seamless integration of all content initiatives

• Paid Media

  • Analyze performance metrics and KPIs to inform strategic decisions, track effectiveness, and continuously optimize campaigns, specifically focused on managing Media performance during the holiday time period
  • Oversee the tracking and analysis of both Global and NAM key performance indicators (KPIs), proactively identifying opportunities for consumer growth and developing effective strategies to improve performance and enhance functionality.
  • Utilize data-driven insights to rigorously evaluate the performance of all marketing campaigns and implement optimization strategies for continuous improvement.
  • Partner with e-Commerce team and Media Agency on weekly sales plans & media performance to ensure Marketing forecast alignment

• Strategic Budget Management

  • Manage the global marketing budget with fiscal responsibility, ensuring resources are allocated effectively (and adjusted strategically as needed) to maximize return on investment (ROI).
  • Oversee the NAM, MX, and LATAM budget actualization process, ensuring clear alignment between finance, the direct team, and cross-functional partners, acting as a responsible steward of marketing investments.

• Global GTM:

  • Lead process of briefing agency each quarter and gathering content globally
  • Lead quarterly plans globally from approvals to regional share-out
  • Manage campaign execution including global timing / communication, setting and gathering campaign KPIs
  • Work closely with Integrated Marketing to make sure that seasonal execution content is gathered and put in Quarterly Proof of Execution Deck
  • Establish GTM timelines for each season (Summer '27 / Fall '27)
  • Work closely with Integrated Marketing team to ensure all collaboration partners are being communicated to and get post campaign content / KPIs as needed
  • Maintain global marketing milestones timelines and keep regions on track with key dates / deliverables
  • Coordinate approvals on any regional activations with VP of Creative & Marketing (looping in exec team as necessary)

• Team & Agency Leadership

  • Supervise and manage ongoing relationships with external agencies, ensuring high-quality output and strong alignment with brand standards
  • Lead, mentor, and develop a high-performing team of 15 (3 direct and 12 indirect reports), fostering a collaborative and results-driven culture

Requirements

• Proven experience in a senior marketing leadership role, ideally within the retail industry
• Strong expertise in Paid Media, with hands on management and execution during Peak Holiday retail period, including…