Business Development Representative

Job Summary

Pencilwrench is seeking a motivated Sales Development Representative to drive interest in and facilitate demonstrations of our proprietary software to dealerships across the country. Pencilwrench is an innovative automotive software company providing dealerships with enhanced processes, additional income opportunities, and increased customer satisfaction. Pencilwrench is on an ambitious journey, transforming the way dealers communicate with their customers worldwide.

You are expected to demonstrate integrity and trust in all interactions, both within the company and with clients, affiliates, competitors, and the industry. Speak up with your ideas and opinions, especially when they offer a different perspective, and show resilience during challenging times. Strive to deliver exceptional, “WOW” experiences to colleagues and clients, balance quality with meeting deadlines, and contribute to the future growth and improvement of our organization.

Your role is to positively impact our people, products, processes, and outcomes, making lives better both internally and externally.

• Consistently prospect and generate leads in advance to meet daily call volume
• Participate in 4 weeks of interactive training designed to educate on product knowledge, learn our CRM system processes, familiarize yourself with our value proposition, and make initial sales calls with the support of our training team.
• Make at least 50 outbound calls per day to engage with automotive dealerships, educate them on Pencilwrench, and schedule at least 8 appointments to demo our software.
• Schedule a minimum of 30 qualified demos per month
• Conduct a minimum of 15 demos a month
• Follow up on inbound leads within 30 minutes according to SLA guidelines
• USE CRM (Hubspot/Salesforce) to manage pipeline, log activity, update accounts, and follow defined workflows
• Follow call scripts and receive constructive feedback for professional growth
• Conduct basic discovery calls to determine lead quality
• Work closely with Regional Sales Managers to build future pipeline
• Maintain accurate records and activity metrics for reporting

• 0-2 years of B2B sales or inside sales experience preferred

• Strong communication and time management skills
• Ability to work in a high-volume, metric-driven environment
• Self-starter with a coachable attitude and a desire to learn and grow

• CRM Navigation (Hubspot/Salesforce) preferred
• General knowledge using a Mac Book or PC preferred