Director of Admissions and Marketing

Description

The Director of Admissions and Marketing provides strategic leadership for MICC's recruitment, admissions, enrollment, marketing, communications, and engagement efforts. The position is responsible for achieving organization-wide enrollment goals while strengthening awareness, engagement, and pathways for prospective participants and families to connect with MICC. As a senior Advancement leader, the Director translates organizational priorities into coordinated strategies, measurable goals, and effective work plans.

The Director leads a high-performing team, establishes accountability, and promotes collaboration across MICC.

This position is regularly scheduled to work Monday-Friday during standard business hours. Periodic evening and weekend work is required for recruitment activities, events, and organizational initiatives.

• Lead, supervise, coach, and develop a multidisciplinary team across Admissions, Marketing, family relations, resource support, events, and volunteer engagement
• Establish clear goals, responsibilities, priorities, and expectations for direct reports
• Conduct regular individual and team meetings to support communication, accountability, development, and execution
• Establish effective workflows and project management systems that clarify ownership, timelines, and outcomes
• Delegate effectively while maintaining accountability for department performance
• Foster collaboration, staff development, innovation, and continuous improvement

• Lead MICC's annual recruitment and enrollment strategy to achieve program enrollment targets and sustainable growth
• Translate organizational goals into measurable recruitment and enrollment targets
• Oversee the admissions lifecycle from inquiry through application, assessment, acceptance, enrollment, and transition into programming
• Ensure prospective participants and families receive a welcoming, responsive, accessible, and relationship-centered experience
• Build and strengthen referral pipelines with schools, transition programs, professionals, community organizations, families, funders, and other partners
• Forecast enrollment demand and identify opportunities, risks, barriers, and capacity considerations

• Provide strategic direction for MICC's marketing and communications efforts in partnership with the Marketing and Communications Manager
• Ensure annual marketing plans support enrollment, fundraising, advocacy, community engagement, and organizational awareness
• Establish priorities, goals, timelines, and success measures for campaigns and initiatives
• Ensure recruitment strategies are supported by effective audience segmentation, messaging, storytelling, digital marketing, communications, and advertising
• Use prospect feedback, enrollment data, market trends, and campaign performance to strengthen Admissions and Marketing strategies

• Provide leadership and prioritization for MICC's organization-wide events and engagement calendar
• Supervise the Event and Volunteer Coordinator and ensure effective event planning, execution, and evaluation
• Ensure events support organizational goals for awareness, recruitment, donor and volunteer engagement, and community connection
• Establish clear roles and cross-functional work plans for major events and initiatives
• Partner with the Development Manager on fundraising events
• Evaluate event effectiveness and recommend improvements based on outcomes

• Translate organizational priorities into projects, work plans, timelines, responsibilities, and measurable outcomes
• Lead cross-functional initiatives involving…