Assistant Director of Admissions

Position: Assistant Director of Admissions Recruitment
Snow College seeks a highly motivated, results-oriented leader to serve as Admissions Recruitment Manager. This role is ideal for someone who thrives in a goal-driven environment, enjoys building and leading high-performing teams, and is energized by the challenge of increasing enrollment through strategic outreach and relationship-based recruitment.

The Admissions Recruitment Manager drives the performance of the College's frontline recruitment efforts, translating institutional enrollment goals into clear expectations, measurable outcomes, and actionable territory strategies. This position leads and coaches a team of Admissions Counselors, holding them accountable for results while fostering a supportive, student-centered culture focused on continuous improvement.

This role requires a leader who is comfortable using data to guide decisions, setting ambitious but achievable goals, and actively monitoring progress to ensure recruitment efforts are effective, focused, and aligned with Snow College's mission. The Manager plays a critical role in expanding the College's reach, strengthening key pipelines, and delivering engaging, high-quality recruitment experiences for prospective students and families across the state and on campus.

Reports to:

Director of Admissions / Executive Director of Access and Outreach

Classification:
Full-time, Exempt, At-will

Required Qualifications

* Two or more years of successful professional experience in higher education admissions, recruitment, outreach, business development, sales, and/or marketing, with demonstrated success meeting or exceeding performance goals.

* Proven ability to supervise, coach, and develop professional staff in results-driven environments.

* Experience setting goals, tracking KPIs, and using performance data to guide strategy and improve outcomes.

* Strong communication, relationship-building, and organizational skills.

* Ability to analyze data and translate insights into actionable recruitment and outreach strategies.

Preferred Qualifications

* Bachelor's or master's degree in business management, hospitality, education, or related field from an accredited institution.

* Demonstrated success in sales, marketing, or customer acquisition roles, including pipeline management, conversion strategies, and performance-based outcomes.

* Experience using CRM systems to manage prospects, track engagement, and evaluate performance.

* Experience planning and executing large-scale recruitment, outreach, or promotional events.

Recruitment Team Leadership and Supervision

* Provide direct supervision and leadership to a team of Admissions Counselors responsible for outreach and recruitment within assigned territories, as well as the Ambassador Advisor overseeing the Ambassador team and on-campus events.

* Build and sustain a high-performing recruitment team culture focused on access, service, professionalism, accountability, and enrollment results.

* Support the professional development of Admissions Counselors through onboarding, training, mentoring, feedback, and ongoing coaching.

* Ensure effective and reputable Ambassador program and on-campus event and tour experiences.

* Conduct regular employee observations during outreach activities (e.g., high school visits, college fairs, recruitment events) and provide timely, actionable feedback.

* Assist team in recruitment efforts in assigned territories.

Goal Setting, Performance Management, and KPIs

* Establish team-wide recruitment and enrollment goals aligned with institutional enrollment priorities and access initiatives.

* Guide individual Admissions Counselors in setting territory-specific goals informed by market conditions, historical performance, and institutional strategy.

* Develop, monitor, and refine key performance indicators (KPIs) to track progress across the recruitment funnel, including outreach activity, applications, yield, and enrollment.

* Hold staff accountable for performance expectations while providing support and coaching to improve outcomes.

Enrollment Data Analysis and Recruitment Strategy

* Track and analyze enrollment data, recruitment activity, and territory performance to identify trends, opportunities, and areas for improvement.

* Use data insights to inform recruitment strategies, prioritize markets, and allocate staff time and resources to maximize enrollment outcomes.

* Partner with admissions leadership and reporting teams to ensure data accuracy and effective use of CRM and enrollment reporting tools.

* Translate enrollment and performance data into clear, actionable strategies for the outreach team.

Statewide Outreach and External Partnerships

* Coordinate with state affiliates and education partners to engage in statewide access and outreach events aligned with state policy, expectations, and priorities.

* Represent Snow College at statewide recruitment initiatives, access programs, and collaborative outreach efforts.

* Support the development and maintenance of positive relationships with counselors,…