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Digital Marketing and Content Strategist
Job in
Richfield, Washington County, Wisconsin, 53076, USA
Listed on 2026-06-12
Listing for:
PS Seasonings
Full Time
position Listed on 2026-06-12
Job specializations:
-
IT/Tech
Digital Marketing, SEO
Job Description & How to Apply Below
About the Role
This is a new kind of marketing role. You'll use AI tools as your primary production method and bring strategic judgment, brand sensibility, and analytical rigor that AI can't. You'll own the daily output engine for email, blog/SEO, and ad creative while building the analytics and optimization infrastructure that makes every marketing dollar work harder.
Key Responsibilities
Content & Campaign Execution
- Write and publish SEO/AIEO-optimized blog posts and recipe pages, applying editorial judgment for persona targeting, brand voice, product accuracy, and search optimization.
- Build and send email campaigns, and manage lifecycle flow builds.
- Produce ad creative, social assets, and promotional graphics using AI-assisted design tools.
- Build and maintain the AI creative workflow system, including measurement and ongoing optimization.
- Execute the full-year campaign calendar with persona-segmented content across email, blog, social, and advertising.
- Collaborate with the Creative Manager on brand consistency, with our photographer/videographer on content integration, and social media and earned media channel owners.
- Own the Shopify app stack: audit, configure, and optimize plugins. Cut what doesn't perform. Implement what's missing.
- Build and maintain marketing analytics infrastructure and drive conversion rate optimization.
- Manage SEO/AIEO technical execution through our shared IT team.
- Support Amazon analytics and reporting in partnership with our Amazon vendor.
Required
- 3+ years in content marketing, growth marketing, or a hybrid digital marketing role.
- Demonstrated AI tool proficiency and genuine passion for AI-enabled content and workflow development.
- Strong writing and editing skills with the ability to adapt tone across different customer personas.
- Proficiency in at least one email platform (Klaviyo strongly preferred) including campaign builds, flow architecture, and segmentation.
- Working knowledge of Shopify Plus (or comparable e-commerce platform) including app management and basic analytics.
- Comfort with data: you can build dashboards, interpret trends, and turn analytics into action.
- Design sensibility - understanding of layout, typography, color, and visual hierarchy - with working proficiency in Canva or comparable tools.
- Self-directed with strong project management instincts; you can own an editorial calendar, production queue, and tech stack without daily supervision.
- Experience building and optimizing Klaviyo flows and automated email sequences.
- Familiarity with Shopify app ecosystem, Liquid theme basics, and CRO tools.
- Experience with SEO/AIEO content strategy and technical SEO fundamentals (schema, site speed, search console).
- Exposure to prompt engineering, AI workflow building, or automation tools.
- Experience in food, CPG, or specialty e-commerce.
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