AVP of Branches- Eastern Region
Listed on 2026-09-18
-
Management
Operations Management, General Management, Client Relationship Management
Job Details Level: Management
Job Location:
South Richland HQ
- Richland, WA 99352
Position Type:
Full Time
- Salary Education Level: 4 Year Degree Salary Range: $ - $ Salary Job Category:
Executive Take a leap and join our team!
At Gesa, we believe in the power of our people. Coming from all walks of life, our team members' individual stories and unique experiences are our most valuable asset. But its how we come together, igniting our collective compassion and commitment to empowering our communities, that makes us succeed. Because we know we go further when we go together.
Here you can join a team who is passionate about serving others, has a desire to do good, and shares a deep love of people. You can engage in meaningful work that impacts your community. You can challenge yourself and grow in your career. And, you can rest assured that your wellbeing and prosperity are our priority.
Get to know us:
About
- Gesa Credit Union
Summary:
As the Assistant Vice President (AVP) of Branches
- Eastern Region at Gesa Credit Union, this role leads branches and their teams in delivering exceptional member experiences and building meaningful relationships that improve the financial well-being of our members and communities. The AVP of Branches provides coaching, development, and hands-on support across the assigned division to ensure operational excellence and the achievement of branch, market area, and organizational goals.
This position provides direct leadership to Branch Market Managers and oversees a minimum of four (4) market areas. This leader works closely with teams to elevate performance, promote service standards and foster a culture of accountability and collaboration across the branch network. This role calls for a visionary, people-centered leader who demonstrates innovation, builds strong business and community partnerships, and leads with integrity, teamwork, and diplomacy.
WhatYou Will Be Doing:
- Provide exceptional member service and support service and sales initiatives in alignment with established service standards, performance expectations, and member experience goals
- Maintain an up-to-date and comprehensive knowledge of all credit union products, services, policies and procedures, as well as industry regulations
- Collaborate with department leaders to maintain a cohesive, highly trained, and motivated staff sufficient to meet member service and department demands
- Support, mentor, and lead the development of team members through coaching, consistent one-on-one meetings, on-the-spot coaching, and structured development
- Recommend, collaborate, and innovate new models and enhancements for the member experience, products and offerings, branch roles, staff development, metrics and analytics, relationship building, community involvement, and the Member Fulfillment department
- Attend training sessions, conferences, and seminars, as approved by the team leader. Maintain awareness of policies and regulations related to the duties and responsibilities of the branch and staff
- Ensure full adoption of Salesforce and related member relationship management systems
- Create, monitor and execute departmental sales campaigns and promotions
- Collaborate with branches to develop, monitor, and support branch staff in delivering exceptional member service and achieving organizational, divisional, and branch sales goals and objectives
- Partner with internal business partners (e.g., Mortgage, Commercial, and Gesa Investment Services) to support campaigns, enhance member service and offerings, and increase branch staff involvement and education
- Consistently develop and maintain business partner relationships within the community
- Collaborate with Community Outreach, Learning & Development and Marketing to ensure the Division is well represented and engaged in the communities served
- Oversee employment decisions, the progressive disciplinary process, and timely staff evaluations for direct reports, including assigned Market Managers, and support these processes across the Division
- Monitor, address, and report on trends in department and Division operations. Develop recommendations for cost efficiencies and enhancements to products, pricing, policies, procedures, and processes
- Prepare and report Division and branch performance results on a monthly and quarterly basis to support informed decision-making and accountability
- Recommend, implement and supervise the budget for the Division. Develop recommendations for cost efficiencies and enhancements to products,…
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