Email Marketing Manager

Description

The Cato Institute is seeking a skilled and dynamic Email Marketing Manager to join our Marketing team. This individual will play a critical role in shaping our email marketing strategy, ensuring seamless communication with our audience, and enhancing engagement through thoughtful, data‑driven campaigns. Reporting to the Associate Marketing Director, the ideal candidate will bring creativity, attention to detail, and expertise in Salesforce Marketing Cloud (Pardot) to manage multi‑faced campaigns aligned with the Institute’s mission and objectives.

This position is a hybrid role located in Washington, DC, with up to 3 days in the office based on the department’s needs.

The projected salary range for this role is $75,000 - $85,000 per year. Compensation is based on the successful candidate’s educational background, experience, and skills.

TO BE CONSIDERED FOR THIS POSITION, YOU MUST SUBMIT THE TALENT MARKET APPLICATION.

The Cato Institute is a public policy research organization – a think tank – dedicated to the principles of individual liberty, limited government, free markets, and peace. Its scholars and analysts conduct independent, nonpartisan research on a wide range of policy issues.

Founded in 1977, Cato owes its name to Cato’s Letters, a series of essays published in 18th‑century England that presented a vision of a society free from excessive government power. Those essays inspired the architects of the American Revolution. And the simple, timeless principles of that revolution – individual liberty, limited government, and free markets – turn out to be even more powerful in today’s world of global markets and unprecedented access to information than Jefferson or Madison could have imagined.

Social and economic freedom is not just the best policy for a free people, it is the indispensable framework for the future.

Cato Institute is an Equal Opportunity Employer.

• Develop, execute, and manage newsletters, drip campaigns, and complex multi‑stage email campaigns to engage diverse audiences.
• Collaborate with creative and content teams to translate briefs into actionable email marketing initiatives, providing clear direction and constructive feedback.
• Work with website and creative teams to create campaign‑specific landing pages, ensuring alignment with overall marketing goals.
• Design and implement testing plans for email campaigns and landing pages, analyzing results to continuously optimize performance.
• Partner with marketing and communications team members to support broader campaigns and programs.
• Manage intake of email and CRM‑related requests from departments outside marketing, ensuring proper quality control and alignment with objectives.
• Leverage audience segmentation and persona data to inform email strategy, tailoring messaging to maximize impact.
• Stay up‑to‑date on industry best practices in email marketing, thought leadership, and demand generation strategies.
• Handle multiple projects simultaneously while meeting deadlines and maintaining high‑quality standards.

• Minimum of 3 years of experience in email marketing and CRM management.
• A bachelor’s degree in a related field.
• Proficiency in Salesforce Marketing Cloud (Pardot) is required.
• Proven experience building newsletters, drip campaigns, and multi‑stage email strategies.
• Strong understanding of creative briefs, with the ability to ask clarifying questions and provide actionable feedback.
• Experience collaborating with web teams to create landing pages that align with marketing campaigns.
• Demonstrated success in developing and executing testing plans for emails and landing pages.
• Strong familiarity with libertarian or classical liberal ideas and public policy perspectives.

• Excellent project management skills with the ability to balance multiple initiatives and deadlines.
• Strong interpersonal skills for cross‑departmental collaboration, including intake of requests and gathering project assets.
• Deep knowledge of audience segmentation and incorporation of persona insights into email strategies.
• Expertise in thought leadership and demand generation best…