Sales Manager

Benefits:

• Bonus based on performance
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Wellness resources

We’re hiring a Sales Manager to join our world class team at Sonora Resort, a luxury all-inclusive Relais & Chateaux Resort, in the unspoiled wilderness of British Columbia.

This is a full-time, year-round position that works from our head office in Richmond, BC. Seeking an immediate start with a long-term commitment to the position.

Working at Sonora Resort, a Relais & Chateaux property, means you are part of a team of passionate professionals focused on working together to deliver an exceptional hospitality experience. Advance your career and grow professionally under the Relais & Chateaux brand alongside a dedicated management team and dynamic seasonal staff. The Sonora lifestyle is unique and exciting, well-suited to those who are passionate about customer service, hospitality and working in an environment where every day presents new challenges and opportunities for growth.

Position Summary
As a Sales Manager at Sonora Resort, you will play a pivotal role in driving guest satisfaction and revenue growth for one of Canada’s most exclusive luxury wilderness resorts. This role blends sales, client service, and relationship management from guiding prospective guests through high-value booking decisions to cultivating and growing partnerships with travel trade and corporate groups. Ideal for a proactive, detail-oriented professional with a passion for luxury hospitality, the position offers the opportunity to represent Sonora Resort on a global stage while ensuring seamless, personalized experiences for every guest.

Benefits:

• Competitive base salary and annual performance-based bonus
• Comprehensive extended health, dental and insurance benefits package.
• Hybrid remote work policy (2–3 days per week in office near YVR)
• Opportunities for training, professional development and career advancement
• Employee Discount Privileges:
  Special room rate for yourself and immediate family members at Sonora Resort. Special discounted rates for yourself at other Relais & Chateaux properties around the world.
• Employee and Family Assistance Program for Mental Health support
• Opportunity for business travel to trade shows, exhibitions and sales calls. Occasional Travel to Sonora Resort for business development trips will be required.

Summary of Responsibilities:
Client Services & Guest Experience:

• Provide seamless, efficient and optimized pre and post stay guest services designed to convert and retain guests.
• Engage with qualified prospects and clients across multiple platforms (including phone, email, and messaging channels), providing timely, accurate, and consultative guidance designed to convert and grow business.
• Prepare quotes for clients (using Excel and other software tools) and ensure correct rates are communicated to clients.
• Provide detailed information about reservation requests to the reservations department.
• Customize guest itineraries and coordinate reservation/trip details with operations.
• Provide essential trip planning information to guests such as date, time and location of transportation to/from resort.
• Coordinate with reservations, ensure room inventory is managed to optimize sales.
• Learn and apply various software including property management software (PMS) and Customer Relationship Management (CRM) tools to elevate the guest experience and optimize productivity.

Sales & Business Development:

• Develop, expand, and activate a portfolio of B2C and B2B relationships, leveraging personal industry networks and strategic outreach to drive incremental revenue growth.
• Drive new business opportunities through proactive outreach to travel advisors, corporate planners and group buyers.
• Cultivate and manage relationships with Travel trade partners, providing product updates and training to support sales growth
• Own the end-to-end sales cycle for corporate and group business, from lead generation and proposal development through contract negotiation and execution.
• Partner closely with the Marketing team to align outreach efforts, leverage social and campaign-driven warm leads, and…