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Manager, Sales Training - Northern

Job in Richmond, Contra Costa County, California, 94875, USA
Listing for: Sunbelt Beverage Company, LLC
Full Time, Apprenticeship/Internship position
Listed on 2026-07-13
Job specializations:
  • Sales
    Area Manager, Sales Manager, Sales Development Rep/SDR
Salary/Wage Range or Industry Benchmark: 96000 - 130200 USD Yearly USD 96000.00 130200.00 YEAR
Job Description & How to Apply Below

Are you a current Associate? To be considered, you must submit your application through the internal Career Portal (Jobs Hub).  to access.

Time Type:
Full time

Remote Type:
Job Family Group:
Sales

Job Description Summary

The Sales Training Manager works in the Field Coaching & Development department to train highly effective Field Sales Managers and Sales Reps. This role is actively out in the market training and coaching. This individual will collaborate seamlessly across sales, identifying training gaps and delivering impactful training and coaching. Candidate residing in Northern California with previous industry sales management experience highly preferred.

Job Responsibilities
  • Implement targeted training programs to enhance the sales team's skills in alignment with strategic sales objectives.
  • Complete training for new hires and ongoing training for entire sales staff.
  • Strategize with Leadership on new Field Sales Manager and Sales Rep training methods to be implemented.
  • Schedule and attend Field Sales Manager ‘work withs’ to drive market success and ‘train the trainer’ on the Breakthru Way of Selling Support leadership with the career development and performance of Sales associates.
  • Provide coaching to Field Sales Managers & Sales Reps.
  • Partner with sales and marketing departments to understand goals and coach to achieve goals.
  • Perform analysis of training needs and effectiveness. Collect and interpret data to determine effectiveness of training techniques. Provide recommendations to leadership based on analysis.
  • Act as conduit between supplier trainers and Breakthru for training needs. Advise and participate in interviews, succession planning, and career pathing. Act as the primary contact for supplier interns and internal supplier candidates.
  • Assist with general sales meetings, this may be by speaking or assisting in the coordination of these events.
  • Conduct safe and responsible interactions with the public. Responsibly handle beverage alcohol product. Other duties, as assigned by the jobholder’s supervisor, may also be required.
Minimum Qualifications
  • Bachelor’s degree in related field and/or equivalent training and work experience.
  • Minimum of 5 years total sales experience, including 3 years of people management experience.
  • Proficient PC skills using MS Office and other various computer programs including presentation software.
  • Must be a results-oriented professional with strong verbal/written communication skills, using diplomacy and tact as well as superior customer service skills.
  • Ability to multi-task, work independently and/or within a team, high attention to detail and ability to meet assigned deadlines.
  • Analytic and reporting skills.
  • Utilize sound judgement and problem-solving skills.
  • Ability to work in a fast-paced, high-volume, team environment.
  • Prior Wine & Spirits Distribution experience.
Preferred Qualifications
  • Previous supplier specific training and sales management experience.
Physical Requirements
  • While performing the duties of this job, the employee is required to remain in a stationary position at times; communicate, and operate a computer and telephone.
  • Travel is required for this position and estimated at 50% of time.
Competencies

May help coordinate the work of junior members of the team.

Resolves issues which are often varied and non-routine.

Undertakes analysis and investigation to solve issues.

Compensation
  • Base Salary Range: $96,000 - $130,200
  • 20% Annual Bonus Potential
  • Mileage Reimbursement at 70 cents per Business Miles driven
Benefits
  • Medical (HMO & PPO), Dental, Vision (PPO)
  • 401(k) matching
  • Annual PTO Accrual and holidays
  • Rollover Flexible Spending Accounts (FSAs)
  • Free Life and AD&D Insurance Employee Assistance Program
Equal Opportunity Employment

Breakthru Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics. The EEO is the Law poster is available here. If you need a reasonable accommodation because of a disability for any part of the employment process, please call  and let us know the nature of your request and your contact information.

Breakthru Beverage is a family-owned and operated company with operations across the U.S. and Canada, and more than $8 billion in annual sales driven by a team of 10,000 associates. We deliver world-renowned brands to the doorsteps of North America’s retail, bar and restaurant businesses.

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