Director, Social Media - Charleys

Gosh Enterprises is a dynamic, rapidly growing company that oversees a family of brands:

• Charleys:A850+ unit restaurant brand known worldwide for serving the #1 Philly Cheesesteak in the World
• BIBIBOP Asian Grill: An award winning, 80+ unit Korean-inspired fast casual restaurant concept
• Lenny’s Grill & Subs:A Memphis-based 60+ unit chain serving high-quality deli subs and hot subs
• Charleys Kids:A non-profit, partnering with like-minded organizations around the world to provide food, education, and mentorship to at-risk children.
• Solar Planet:A company that provides solar field advisory and installation services

GOSH Enterprises is a dynamic, rapidly growing company that oversees a family of brands:

• Charleys: A 850+ unit restaurant brand known worldwide for serving the #1 Philly Cheesesteak in the World
• BIBIBOP Asian Grill:
  An award-winning, 80+ unit Korean-inspired fast casual restaurant concept
• Lenny’s Grill & Subs: A Memphis-based 60+ unit chain serving high-quality deli and hot subs
• Charleys Kids Foundation: A nonprofit partnering with organizations around the world to provide food, education, and mentorship to at-risk children
• Solar Planet: A company providing solar field advisory and installation services

At GOSH Enterprise, we believe our people are our greatest asset. Our Marketing team drives growth, brand awareness, and digital performance for Charleys across our franchise restaurant system.

The Director, Social Media leads the social media strategy, execution, and performance for the Charleys brand. This role requires a leader who combines creative vision with analytical rigor to grow audiences, strengthen brand affinity, and drive measurable business results.

The director will own the social media function end-to-end — including strategy, content planning, franchisee partnership, and community management — while collaborating closely with brand, creative, and digital marketing teams to ensure social is integrated with broader marketing objectives.

This is the right role for someone who has moved beyond individual execution and is ready to lead a function and build the infrastructure and discipline that enables a high-performing social media program for over 850 restaurants.

• Develop and own brand social media strategies that drive awareness, engagement, and digital sales performance across platforms including Instagram, Facebook, Tik Tok, and Linked In
• Build and manage a social content calendar that balances trending, evergreen, and campaign-aligned content
• Translate brand positioning and campaign objectives into platform-specific social strategies and content approaches
• Stay ahead of social platform trends, algorithm changes, and emerging opportunities to keep brand relevant and competitive

• Lead creative brief development and collaborate with internal creative team to produce high-performing social content
• Establish and maintain brand voice, visual standards, and content quality across all social channels
• Manage content review, approval workflows, and publishing schedules across multiple platforms
• Identify and champion influencer and creator partnerships that amplify brand reach and authenticity

• Define KPIs and own reporting cadence for social media performance across all channels
• Analyze platform data, content performance, and audience insights to continuously improve strategy and execution
• Identify opportunities to extend high-performing organic content into paid social strategies
• Present performance insights and…