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Market Development Manager (Columbus, OH

Job in Richmond, Madison County, Kentucky, 40476, USA
Listing for: National General
Full Time position
Listed on 2026-08-04
Job specializations:
  • Sales
Salary/Wage Range or Industry Benchmark: 60000 USD Yearly USD 60000.00 YEAR
Job Description & How to Apply Below
Position: Market Development Manager (Columbus, OH) - National General

National General is a part of The Allstate Corporation, which means we have the same innovative drive that keeps us a step ahead of our customers’ evolving needs. We offer home, auto and accident and health insurance, as well as other specialty niche insurance products, through a large network of independent insurance agents, as well as directly to consumers.

The Direct Sales Marketing Manager Senior Consultant is responsible for ownership of local marketing activities for a given geography including but not limited to field planning, scheduling and executing local and corporate marketing events, promotions and business driving activities and creating, executing, managing and tracking activities and results of new store opening business driving plans. This role will also market daily to local dealerships and other business partners to build presence in the marketplace and increase new business growth.

Key Responsibilities
  • Hybrid
    - Location specific to Columbus, OH. Needs to live in the Columbus, OH area due to weekly commute.
  • Calls on local dealerships and other business partners to build relationships and increase referrals
  • Works with Sales leadership to plan local marketing strategy and outside marketing activities
  • Produces monthly marketing newsletters by collecting information throughout each month
  • Works together with marketing to manage local social pages
  • Tracks event results and continuously builds a list of events with the best return on investment
  • Works to proactively sell Affinity program to local businesses within the assigned region and monitor account activity to produce desired results
Education
  • High School Diploma or GED (Preferred)
Experience
  • 3 or more years of experience (Preferred)
Supervisory Responsibilities

This job does not have supervisory duties.

Education & Experience (in lieu)
  • In lieu of the above education requirements, an equivalent combination of education and experience may be considered.
  • Hybrid
    - Location specific to Columbus, OH. Needs to live in the Columbus, OH area due to weekly commute.
Skills

Active Learning, Adaptability, Business Integrity, Customer Relationships, Customer Service, Local Marketing, Marketing, Marketing Events, Office Administration, Persuasion, Planning Ability, Researching, Sales, Social Orientation, Time Management

Compensation

Base Pay: 60,000.00 USD

Joining our team

Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

National General Holdings Corp., a member of the Allstate family of companies, is headquartered in New York City. National General traces its roots to 1939, has a financial strength rating of A– (excellent) from A.M. Best, and provides personal and commercial automobile, homeowners, umbrella, recreational vehicle, motorcycle, supplemental health, and other niche insurance products. We are a specialty personal lines insurance holding company.

Through our subsidiaries, we provide a variety of insurance products, including personal and commercial automobile, homeowners, umbrella, recreational vehicle, supplemental health, lender-placed and other niche insurance products.

Companies & Partners

Direct General Auto & Life, Personal Express Insurance, Century-National Insurance, ABC Insurance Agencies, Nat Gen Preferred, Nat Gen Premier, Seattle Specialty, National General Lender Services, ARS, RAC Insurance Partners, Mountain Valley Indemnity, New Jersey Skylands, Adirondack Insurance Exchange, VelaPoint,…

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