Senior Consultant and Principal, Enrollment Marketing Services

Senior Consultant and Principal, Enrollment Marketing Services

At EAB , our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data‑driven insights and best‑in‑class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that’s why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out ourrecent awards .

Senior Consultant and Principal, Enrollment Marketing Services

The Senior Consultant and Principal, Enrollment Marketing Services partners with our internal client development, client account, and corporate marketing teams and provides thought leadership and guidance to advance our current and prospective higher education clients' undergraduate enrollment goals through our proven, customized, data‑driven solutions. This is a highly visible role positioned to promote EAB's value proposition to clients, increase overall revenue and profitability, and advocate for future product and service innovations.

This hire may be based in Richmond, VA or Washington, D.C.; this position is also open to remote employment within the continental United States as well.

The Senior Consultant and Principal works collaboratively with the client development (sales) team to help present the value of EAB services from a practitioner's point of view. Additionally, the Senior Consultant and Principal will strategize with the team on the most appropriate suite of services to meet prospective clients’ undergraduate enrollment needs.

The Senior Consultant and Principal works collaboratively with the client services and client success teams to assist in ensuring the client reaches their undergraduate enrollment goals. The Senior Consultant and Principal will participate on weekly calls, ad hoc enrollment consulting, support in‑person client meetings, and developing specific strategies for client retention and growth goals.

The Senior Consultant and Principal will assist the corporate marketing team on the conception, creation, and delivery of thought leadership presentations in the form of webinars, podcasts, and conference presentations.

The Senior Consultant and Principal will participate in EAB consulting contracts as required. These may include projects for systems and individual campuses which include assessments, data analysis, creating strategic enrollment management plans with strategies and tactics, and delivering written and in‑person recommendations.

• This role requires approximately 60% travel.

• Seasoned leader with 6+ years of experience in a senior admissions or enrollment leadership position
• 10 – 12+ years of relevant full‑time professional experience
• Experience marketing to and recruiting undergraduate and transfer students across varied academic programs and modalities (e.g., on‑ground, online)
• Intimate familiarity with direct and digital marketing channels, strategies, and emerging trends
• Proven success in developing strategic initiatives and achieving enrollment goals
• Highly developed written, oral, interpersonal, and public speaking skills
• Effective analytical, evaluative, and problem‑solving abilities

• Advanced degree
• Direct experience working with EAB services to drive enrollment success
• Significant experience in presenting to peers at national and regional professional conferences
• Commitment to embracing a continual learning environment…