Senior Digital & Social Commerce Manager

At MECCA, we believe in creating magic where beauty, innovation and community meet. As customer behaviour shifts and social platforms redefine the way people discover and shop, we’re embracing the opportunity with vision, energydoesn’t yet exist, and who wants to shape the future of social commerce at one of the most loved beauty retailers in the world.
** The role you could play
** As our Senior Digital & Social Commerce Manager, you’ll lead the development and execution of MECCA’s end-to-end social commerce strategy across Tik Tok Shop, emerging shopping platforms, AI-led discovery and shoppable formats. You will integrate data, content, platform insight and customer behaviour to create a cohesive commercial engine that delivers growth, strengthens brand love and elevates the MECCA digital experience.

Working across marketing, finance, supply, data, tech, brands and buying, you’ll unite teams around shared objectives and build the roadmap for a category-defining social commerce function. You’ll guide testing, innovation and scaling, ensuring MECCA is ahead of global trends and always oriented around our Triple Bullseye, doing what’s best for our customer, brands and team.
** What you will bring
** This role is for a builder, a connector and a strategic thinker; someone who brings our MECCA values to life with positive, solutions-focused energy. You’ll help us write the next chapter of MECCA’s growth story. You will bring:
* 8+ years’ experience in digital commerce, social commerce or digital strategy within retail or consumer brands.
* A deeply analytical mindset; confident using dashboards, KPIs, segmentation, forecasting and testing methodologies to guide decision-making.
* Proven success driving revenue growth through social and digital channels.
* Commercial acumen with experience managing budgets, ROI measurement and full-funnel optimisation.
* Strong cross-functional leadership skills with the ability to influence diverse teams, align priorities and manage complex stakeholder groups.
* Expertise in social platforms, shoppable formats, creator commerce and emerging social commerce trends.
* The ability to lead through ambiguity with clarity, resilience and a positive, energised approach.
** Your Life At MECCA
** Whilst we are singularly focused on our #Customer First mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!

Some of our other team member benefits include:
* Professional development programs and first-class digitised learning offering
* Health and well-being initiatives
* Reward and recognition programs
* Access to bonus and incentive programs
* Access to quarterly product allowance
* Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy.

There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way. To learn more about life at MECCA Brands, follow us on Linked In at  or @lifeatmecca and for all current opportunities, visit

Please note that we will be reviewing applications and commencing recruitment in mid January 2026. In the meantime, we wish you a safe holiday season and can’t wait to review your application in the new year. and ambition. This is a role for someone who sees possibility in ambiguity, who gets excited by building what Since our very first day in 1997, our purpose has been to enable our customers to look and feel their best by offering them the world’s best line-up of beauty and skin-care brands, coupled with exceptional service.

Fast forward to today, and we have almost 5,000 MECCA team members across 100+ retail stores throughout Australia and New Zealand, a rapidly growing online business, two Distribution Centres, and a bustling Support Centre in the heart of Melbourne working to deliver on our purpose every single day.

Our ongoing growth is fuelled by opening new stores and reaching new customers, launching new products, and harnessing the latest technology to constantly innovate and evolve our concepts, experiences, and service offerings. Whether you join MECCA in one of our , our  or one of our Distribution Centres, you will be an integral part of the MECCA family.
#J-18808-Ljbffr