National Sales Director

National Sales Director

Location:

Richmond, VA (Relocation Assistance Available)

Travel:
Approximately 65% nationwide travel

Reports To:

Executive Leadership Team

At Open Plan Systems
, we help organizations create smarter, more sustainable work spaces through high-quality office furniture solutions. We are seeking an accomplished National Sales Director to drive strategic growth, expand our dealer network, and strengthen key contract relationships across the United States. This is a high-impact leadership opportunity for a proven sales executive who thrives on building partnerships, identifying market opportunities, and delivering measurable revenue growth.

The ideal candidate combines strategic vision with hands‑on execution and has deep expertise in the contract furniture industry. If you’re energized by winning new business, developing high‑performing dealer relationships, and influencing national sales strategy, we’d like to hear from you.

• Develop and execute a national sales strategy focused on expanding market share and increasing revenue.
• Deliver a minimum of 10% annual sales growth through dealer development, strategic account acquisition, and market expansion.
• Identify and capitalize on opportunities in underdeveloped and high-potential markets.
• Establish revenue goals, performance metrics, and growth initiatives across targeted regions.

• Recruit, develop, and support high-performing dealer partners in key strategic markets.
• Serve as a trusted advisor to dealers, helping them improve sales effectiveness, marketing execution, and customer engagement.
• Communicate the value of partnering with Open Plan Systems and drive long‑term dealer success.
• Maintain consistent engagement with the dealer network to identify opportunities, address challenges, and accelerate growth.

• Lead initiatives to strengthen and expand national contract relationships.
• Engage directly with targeted contract accounts and key decision‑makers.
• Participate in the evaluation and pursuit of major projects and business opportunities.
• Collaborate with internal teams to ensure successful execution and customer satisfaction.

• Deliver training and coaching to dealers and Territory Managers on presentation skills, sales strategy, and marketing best practices.
• Promote consistent sales and marketing processes throughout the organization.
• Provide accurate weekly sales forecasts and pipeline updates.
• Share market intelligence and recommend new products, programs, and offerings that support future growth.

You are a relationship‑driven sales leader with a track record of growing revenue, building partnerships, and winning complex business opportunities. You bring a strategic mindset, strong business acumen, and the ability to influence stakeholders at every level.

• 5+ years of successful sales, business development, or marketing experience with direct customer‑facing responsibilities.
• Demonstrated success growing revenue and developing strategic sales channels.
• Experience securing and managing contract‑based business.
• Strong understanding of sales forecasting, pipeline management, and territory planning.
• Exceptional presentation, communication, and negotiation skills.
• Ability to build credibility and influence with dealers, customers, and internal stakeholders.
• Strong organizational skills with the ability to manage multiple priorities in a fast‑paced environment.
• Willingness to travel approximately 65% of the time nationwide.
• Willingness to relocate to Richmond, Virginia.

• Experience with in the contract furniture, office furniture, interiors, workplace solutions, or related commercial furnishings industry.
• Bachelor’s degree in Business, Marketing, or a related field.
• Experience leading dealer networks, channel sales, or national account programs.
• Strong proficiency with CRM systems, Microsoft Office Suite, and business reporting tools.

• Opportunity to shape national sales strategy and…