Sr. Manager, Capture Strategy & Analysis
Listed on 2026-07-10
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Business
Marketing Strategy -
Marketing / Advertising / PR
Market Research, Marketing Strategy
We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
JobPurpose & Summary
Aetna’s Senior Manager, Capture Strategy & Analysis plays a critical role in owning the capture (proposal readiness) and proposal lifecycle research strategy by conducting advanced competitive analyses across all Medicaid markets. This individual contributor role operates with significant autonomy, directing comprehensive market, customer, and competitor research to inform capture planning and proposal development—directly influencing win probability and long‑term support of Medicaid growth strategy.
The role is recognized as a subject matter expert in Medicaid capture strategy, operating with significant autonomy and influencing outcomes across multiple pursuits and market cycles. This role works closely with Capture Directors, the Capture team, Proposal Development, Business Development, and cross‑functional stakeholders to develop capture plans that support proposal solutions, enhance proposal quality, and strengthen Aetna’s competitive positioning. The Senior Manager also leads the creation and maintenance of a formal governance framework to systematically review, catalog, and analyze competitor proposals, scoring data, and market trends.
- Competitive Intelligence & Analysis
- Define competitive intelligence standards, methodologies, and analytical approaches used across Medicaid capture efforts.
- Conduct complex, multi‑market competitive analyses including incumbent performance, scoring trends, customer priorities, and competitor strategies.
- Analyze RFP results, proposal debriefs, and industry trends to extract actionable insights that inform enterprise‑level win themes, positioning strategies, differentiators, and solutioning, and future capture investments.
- Governance & Framework Development
- Own and govern a structured enterprise‑wide competitive intelligence framework, ensuring consistent application across all Medicaid capture efforts. Establish policies and best practices for how competitive intelligence is collected, validated, and applied across capture and proposal teams.
- Cross‑Functional Collaboration & Strategic Support
- Serve as a trusted advisor to Capture Directors and cross‑functional senior‑level stakeholders to integrate intelligence into capture planning and proposal strategy. Provide recommendations that influence pursuit strategy, positioning decisions, and resource allocation.
- Support Capture Directors with planning, managing, and facilitating capture workshops, including agenda development, materials preparation, and synthesis of insights to enable effective strategy formation.
- Inform and escale competitive risks, positioning gaps, and strategic trade‑offs that could materially impact win probability.
- Reporting & Deliverable Development
- Produce executive‑level insights and deliverables through summaries, reports and dashboards to drive leadership strategy discussions.
- Project & Workflow Management
- Independently prioritize and manage multiple complex work streams under tight deadlines to support near‑term capture needs with long‑term intelligence initiatives.
- High accountability and ownership of deliverables.
- Strong analytical, critical thinking, and problem‑solving skills.
- Ability to synthesize complex data into actionable insights.
- Strong organizational skills and attention to detail.
- Independent work style with collaborative mindset.
- Clear, tailored communication for technical and non‑technical audiences.
- Efficiency‑focused with adaptability to shifting priorities.
- 7+ years of experience in Medicaid Managed Care, competitive intelligence, market research, capture strategy, or related areas.
- Demonstrated ability to provide strategic recommendations that influence capture…
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