Lead Director, Value- Care Strategy & Communications
Listed on 2026-08-30
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Business
Marketing Strategy -
Marketing / Advertising / PR
Marketing Communications, Marketing Strategy
We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.
PositionSummary
At Aetna, a CVS Health company, we are committed to helping people achieve their best health through accessible, affordable, and high-quality care. By combining our health care benefits expertise with CVS Health's broad care delivery, pharmacy, and community-based assets, we are transforming health care and advancing innovative solutions that improve outcomes and lower costs.
PrimayJob Duties & Responsibilities / You Will Make an Impact By:
- Developing and maintaining enterprise VBC results, outcomes, proof points, case studies, and success stories across Commercial, Medicare, and Medicaid businesses.
- Partnering with analytics, finance, quality, network, and operational teams to identify, validate, and communicate the impact of Aetna's VBC initiatives.
- Leading VBC content strategy and strategic positioning for sales pursuits, client engagements, and RFP responses.
- Collaborating with Sales, Product, Network Development, Proposal Management, and Account Management teams to develop differentiated VBC messaging and presentations.
- Creating and maintaining standard and customized VBC value story content, including executive presentations, marketing materials, proposals, thought leadership assets, and client-facing communications.
- Ensuring consistent VBC messaging across lines of business while tailoring content for customers, providers, prospects, and other key stakeholders.
- Advancing Aetna's VBC thought leadership through conferences, publications, webinars, executive speaking opportunities, and other external engagement activities.
- Monitoring industry trends, emerging payment models, competitive activity, and market dynamics to inform messaging, positioning, and strategic priorities.
- Leading internal communication efforts that increase awareness, understanding, and adoption of Aetna's VBC strategy and accomplishments.
- Serving as a subject matter resource and strategic advisor on Aetna's VBC strategy, results, and market differentiation.
- 10+ years of relevant healthcare consulting, strategy, communications, marketing, or business development experience.
- Experience communicating the value of value-based care, population health, provider engagement, or healthcare transformation initiatives.
- Demonstrated success developing executive presentations, strategic communications, thought leadership materials, and/or RFP responses.
- Strong project management and cross-functional collaboration skills.
- Excellent written, verbal, and presentation communication abilities.
- Ability to translate complex healthcare concepts, data, and strategies into compelling business narratives.
- Proven ability to influence stakeholders and manage multiple priorities in a fast-paced environment.
- Knowledge of value-based care models, provider incentives, quality measurement, total cost of care, and population health management.
- Experience working across Commercial, Medicare Advantage, and/or Medicaid businesses.
- Experience in managed care, health plans, provider organizations, consulting firms, or healthcare technology organizations.
- Experience supporting sales organizations, client-facing engagements, or strategic proposal development.
- Bachelor's degree preferred or a combination of education and work experience.
The typical pay range for this role is:
$ - $
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in…
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