Assistant Director of Undergraduate Recruitment

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Summary:

Help shape the next generation of business leaders n the School of Business as an Assistant Director of Undergraduate Recruitment, building relationships with prospective students, leading impactful recruitment events, and driving enrollment growth in a dynamic, student-focused environment.

Unit: School Of Business MBU

Department: Undergraduate Recruitment

Department
Summary: Welcome to VCU, a world unlike any other.

VCU is a public research university unlike any other, dedicated to serving the needs of students and patients. We tackle difficult challenges others can’t or won’t. We’re home to creativity, teaching, discovery and healing. Our location in the heart of downtown Richmond, Virginia, means the nonstop energy of our city ignites our innovation and provides unlimited opportunities for our students.

This isn t business as usual. It s innovation  are unlike any business school you ve ever seen.

Join us. You can be unstoppable here.

The Office of Undergraduate Recruitment in the School of Business engages with and supports students through all stages of the full recruitment and yield cycle: prospect, applicant, admit, enrolled. We provide information and guidance to prospective and admitted first-year and transfer students as well as host events, provide tours, review applications, lead our business ambassadors, and more. We lead the charge on bringing in a strong class of first-year and transfer students to the School of Business each fall and spring semester.



Duties & Responsibilities


Overall responsibilities:

• Work alongside the Director of Recruitment and Enrollment Management to support and further all business recruitment and admissions-related efforts.
• Responsibilities and tasks to support all stages of the full recruitment cycle: prospect, applicant, admit, enrolled.
• Other duties - the omission of specific duties does not preclude the supervisor from assigning duties that are related to the position.

• Establish relationships with students, parents, counselors, and teachers interested in learning more about undergraduate programs in the School of Business.
• Meet in-person and virtually with prospective and admitted students and their guests to provide information about the school, admissions process, curriculum, and more.
• Provide excellent customer service and respond to all phone, email, and in-person inquiries in a timely manner.
• Proactively outreach to current target markets to attract potential students, including high school business classes and clubs, community-based organizations, and more.
• Represent the School of Business at university admissions-sponsored special events, including receptions, counselor breakfasts, and more.
• Coordinate and execute on-campus recruitment and yield events: open houses, preview days, high school visits, information sessions, and other recruitment-related activities with prospective and admitted students.
• Coordinate and execute high school and community college visits.
• Travel, oftentimes overnight, to university admissions-sponsored recruitment and yield events each semester. Current areas include Northern VA, VA Beach, Maryland, North Carolina, Pennsylvania, and New York, and areas may expand.
• Register and travel to high school business-related conferences such as DECA and FBLA.
• Carve pathways for additional travel opportunities to connect with more business prospects and admits.

• Evaluate data and applicant credentials for first-year and transfer applications in Slate.
• Utilize Slate CRM for visit and event registration and tracking, email campaigns, maintaining all student inquiry information, data collection, and more.
• Conduct call and email campaigns at various points in the admissions cycle, including students who have been admitted but haven’t accepted, students who have submitted an application but are missing materials, and more.
• Serves as a liaison to School of Business faculty and staff, university undergraduate admissions, campus partners in other academic units, transfer center, and adult and non-traditional student services.
• Serve as…