Recruitment Marketing Specialist Job Richmond area,Virginia USA,HR/Recruitment

The Virginia Economic Development Partnership (VEDP) is seeking an experienced Recruitment Marketing Specialist to join the Virginia Talent Accelerator Program’s Talent Acquisition Services team. The ideal candidate will bring experience outlining and executing recruitment marketing tactics that drive talent attraction and hiring outcomes. This role focuses on a mix of media and recruitment marketing strategy and cross-functional collaboration. The successful candidate will have experience creating, utilizing, and efficiently implementing innovative and resourceful recruitment marketing tactics for talent attraction, engaging wide and diverse audiences to create a robust talent network for Talent Accelerator clients.

In addition to helping create talent attraction strategies and tactics, the Recruitment Marketing Specialist will collaborate with our in-house creative services and video teams to develop comprehensive recruitment marketing assets. The objective is to place the right ads in the right place while telling our clients' unique career stories plus lifestyle opportunities to attract individuals to our clients' Virginia locations.

Responsibilities:

Partner with client talent acquisition and communication/brand teams on recruitment marketing initiatives

Develop and execute recruitment marketing campaigns aligned to active client requisitions

Collaborate with Virginia Talent Accelerator Program Creative and Video Services teams in the development of recruitment marketing assets and content for talent attraction efforts

Stay current on recruitment and marketing trends and apply insights to continuously improve talent attraction strategies

Audit and update Talent Accelerator developed client career sites to maintain alignment with corporate career pages and functionality

Organize and maintain employer brand assets as well as Talent Accelerator designed creative assets

Work with internal teams on website enhancements, SEO initiatives, and candidate experience improvements

Serve as point of contact and optimize relationships with recruitment marketing vendors, including job advertising platforms, and media partners

Manage recruitment marketing campaign schedules, creative submissions, proofs, and approvals

Ensure vendor strategies align with hiring priorities, monitor performance and ROI, manage campaign budgets, and provide data‑driven recommendations to improve recruitment marketing outcomes

Discover and present opportunities for clients to participate in local/industry hiring and outreach events to meet hiring goals

Develop engaging subject lines, calls‑to‑action, and content structure to increase open rates and click‑through rates

Translate hiring priorities and workforce needs into compelling, on‑brand newsletter content that drives awareness and interest in open roles

Track engagement metrics and apply insights to continuously improve outreach effectiveness and audience relevance

Skills:

Strong communication skills (verbal and written), organizational skills, and attention to detail 

Ability to work independently as well as collaboratively within a multidisciplinary team environment 

Demonstrated ability to prioritize work and effectively manage multiple projects with competing deadlines

Strategic thinking and project management skills 

Ability to work well under pressure to meet deadlines

Strong project management and data-driven decision-making skills

Capabilities in writing and designing compelling communications that support employer branding and talent attraction

Proficiency utilizing web design platforms (WIX, Word Press, etc.) Google (Ads and Analytics), CRM, and/or related platforms for recruitment marketing is a significant plus

Experience:

At least 3 years of experience in talent…