CMS Product & Programme Manager; FTC

Build the foundations that power great content and help every dog owner find the right nutrition: through a scalable CMS, smarter discovery, and sustainable ways of working.

We’re , a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that to  recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month.

We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast – backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals.

Together, we’ll change the world of pet food for good.

We’re building an international brand, fast. We set ambitious goals. We challenge and support each other in equal measure. At the pace we’re moving, we prefer to test ideas and learn quickly rather than spend months building a business case. That means we celebrate when things go right, and we learn when things go wrong.

This Product Manager role is a unique opportunity to lead the definition and delivery of a new CMS and discovery platform, underpinning how customers find, understand, and choose the right nutrition for their dog.

You’ll own both the product direction and the end‑to‑end delivery programme for our CMS and discovery capabilities over a fixed‑term window. This includes shaping the roadmap, coordinating delivery across multiple work streams, and ensuring the organisation is set up to successfully adopt and scale the new platform.

This is a hands‑on, delivery‑focused role suited to a PM who is comfortable operating at both product and programme level — defining clear outcomes, managing complexity, and driving progress across engineering, design, content, SEO, and marketing teams.

• Shape and own the product scope, success metrics, and roadmap for the CMS and discovery platform within a fixed delivery window.
• Define clear problem statements and outcomes tied to customer experience, content effectiveness, and business impact.
• Ensure CMS and discovery capabilities align with broader product, marketing, and company strategy.
• Make pragmatic trade‑offs between scope, speed, delivery risk, and long‑term scalability.

• Own the end‑to‑end CMS delivery programme, including:
  • Phasing and sequencing of work
  • CMS configuration and integration
  • Template and component development
  • Integration with the design system
  • Content migration and decommissioning
  • SEO and URL considerations
• Identify dependencies, resourcing needs, and capability gaps across teams.
• Maintain alignment across multiple work streams, surfacing risks, issues, and trade‑offs early.
• Define and implement lightweight governance to support timely decision‑making and escalation.

• Identify and actively manage stakeholders across product, engineering, design, content, marketing, SEO, and data.
• Facilitate structured conversations to uncover needs, constraints, and priorities related to CMS and discovery.
• Translate stakeholder inputs into clear priorities and delivery plans.
• Act as a single point of accountability for CMS and discovery decisions.

• Define and evolve content models, taxonomy, metadata, and workflows in partnership with content teams.
• Design sustainable content creation, approval, and publishing workflows that enable self‑serve use of the CMS.
• Ensure governance, ownership, and decision rights are clear for content and CMS usage.
• Lead content inventory, migration planning, validation, and readiness for launch.
• Own decisions around content decommissioning and legacy clean‑up.

• Own requirements for search, browse, navigation, filtering, recommendations, and relevance.
• Define SEO, URL management, and migration requirements to protect and improve performance.
• Own requirements for data layer tagging and tracking customer journeys from landing to sign‑up.
• Work with…