Social Media Specialist Richmond, VA

Position: Social Media Specialist, Homes.com - Richmond, VA
Social Media Specialist,  - Richmond, VA

Job Description

** Who is *
* ** CoStar**  ** Group?**   

** CoStar Group (NASDAQ: CSGP) 
** is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.  Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.   

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers.  We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors.  We continue that effort today and are always working to improve and drive innovation. 

This is how we deliver for our customers, our employees, and investors.  By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.  

** Overview*
* is reimagining the home search experience for consumers and agents alike. A CoStar Group company with 30+ years' experience in leading and growing digital marketplaces, we pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences.

With  we're building a brand that is redefining the industry. We're looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of home buying within a tried-and-true, award-winning company. Already one of the fastest growing real estate portals in the industry, we are driven to be #1.

** Role Overview: *
* ** Social Media Specialist*
* _Richmond_  _, VA | In office, Monday-Friday_  

We are currently seeking a  
** Social Media*
* ** Specialist
* * to join our  Marketing team based in Richmond, VA. This role is primarily B2B-focused and is responsible for driving demand, engagement, and brand authority among real estate professional audiences, while playing a supporting role in broader consumer initiatives.

This Social Media Specialist blends content strategy, paid media execution, and performance optimization to position the brand as a trusted industry leader and generate high-quality leads. The ideal candidate understands how to translate product value into compelling, platform-native content that resonates with professionals, while maintaining alignment with larger brand campaigns.

Key Responsibilities

** B2B Social Strategy and Audience Development*
* + Owns the social strategy for B2B audiences - agents, brokers, and industry professionals

+ Define audience segments, needs, and messaging frameworks

+ Design and execute full-funnel social programs

** Organic Social*
* + Develop and manage a social media content calendar aligned to product launches, campaigns, and sales priorities

+ Lead the development and oversight of content creation

+ Ensure content is platform-native and tailored to professional audiences

+ Manage community engagement, including responding to comments and fostering conversation

+ Leverage social listening toidentifyindustry trends and opportunities

** Lead Generation and Mid-Funnel Focus*
* + Plan and execute paid social campaigns focused on lead generation, consideration/retargeting, content amplification

+ Develop audience strategies and segmentation

+ Continuously test andoptimizetoward efficiency and lead quality

** Creative and Messaging Development*
* + Partner with creative teams to develop B2B-focused assets

+ Translate product features into clear, compelling value propositions

+ Guide creative development with platform-specific best practices

+ Build a testing roadmap across messaging, formats, and CTAs

** Performance Analytics and Optimization*
* + Track and report on socialcampaignperformance

+ Partner with analytics teams to evaluate lead quality and pipeline impact

+ Translate insights into actionable optimizations across creative, targeting, andspend

** Cross-Functional Alignment*
* + Partner closely…