Marketing Analytics Manager

Car Max invests hundreds of millions of dollars each year to reach customers across paid search, display, programmatic, paid social, video, direct mail, broadcast, and emerging channels. This role puts you at the center of how we measure, optimize, and grow that investment—turning data into strategy and strategy into results at the nation’s largest used car retailer.

Car Max’s Marketing Analytics team is a group of 20+ analysts who serve as the measurement and insights engine for the marketing department. We partner directly with the channel marketing managers who own media strategy and execution—providing the analytical frameworks, test designs, and performance insights that optimize return on ad spend (ROAS) across the portfolio.

Our team tackles this work while ensuring we are a great representation of Car Max’s 4 core values:

• Do the Right Thing: We uphold a culture of integrity and promote a respectful, inclusive environment
• Put People First: We nurture associate development and a healthy work culture while delivering a great customer experience
• Win Together: We learn from each other and draw on diverse expertise and perspectives
• Go for Greatness: We continually improve our abilities to reinforce Car Max’s industry leadership

The Manager, Marketing Analytics is the strategic counterpart to our channel marketing managers, creating a data-driven view of how marketing drives business performance and providing the measurement frameworks, test designs, and insights that optimize hundreds of millions in annual investment. You will develop measurement approaches, design experiments, set ROAS targets, and translate complex analyses into recommendations that shape how Car Max allocates spend and identifies growth opportunities.

This role sits at the intersection of data, strategy, and storytelling. It requires someone fluent in marketing measurement and comfortable influencing both channel owners and senior leaders.

• Lead and evolve marketing measurement approaches across channels, programs, and markets to maintain a best-in-class analytics capability
• Leverage frameworks such as media mix modeling (MMM), multi-touch attribution (MTA), incrementality testing, and experimentation to inform decisions and set ROAS targets
• Design test frameworks and define success criteria for channel-level experiments; partner with channel managers to structure tests, read out results, and scale learnings
• Deliver portfolio-level analyses that optimize investment allocation and quantify efficiency across programs managing hundreds of millions in annual budget
• Identify macro and industry-level demand drivers and assess their impact on business performance
• Develop executive-ready reporting, dashboards, and insights that translate complex analyses into actionable recommendations

• Serve as the primary analytics partner to channel marketing managers across paid search, display, programmatic, paid social, and video—directly informing their media, creative, and optimization strategies
• Collaborate with data engineering and technology partners to ensure analytics infrastructure supports evolving measurement needs
• Partner with media agencies and external vendors to evaluate third-party research, validate measurement approaches, and ensure alignment with internal analytics standards
• Present findings and strategic perspectives to senior leaders and executives, building consensus on investment decisions
• Mentor and develop junior analysts, providing timely feedback and coaching that accelerates their growth
• Lead knowledge-sharing sessions and champion best practices that elevate the team’s collective analytical craft
• Help shape team processes, standards, and ways of working that strengthen our analytics culture and reinforce a collaborative, high-performance environment

Ability to consistently deliver at a high level on the responsibilities listed above. Requirements listed below are representative of the knowledge and skills required:

• BA/BS in Business, Marketing, Economics, Statistics,…