Principal Associate, Content Strategist; Tech Blogs

Principal Associate, Content Strategist (Tech Blog)

At Capital One, we use real‑time data at scale, AI and machine learning, and the power of the cloud to solve challenging industry problems and build products, services, and experiences that can make a real difference in millions of peoples’ lives. We need a content strategist to help tell these highly technical stories. In this role, you’ll lead the strategy for Capital One’s Tech Blog, working across tech and marketing teams to produce content that connects with a global community of technologists who seek deeply technical information that shows the work behind the hype.

We are seeking someone who understands and identifies complex technical stories, can engage internal authors, and package stories into compelling, high‑quality blog articles that appeal to a niche technologist audience. This role is ideal for someone with a background in technical writing, engineering, or science.

• Set strategy for the external‑facing Capital One Tech Blog, ensuring articles align with Brand department and stakeholder objectives.
• Lead program management for the blog, including submission tracking, review status and program capacity.
• Review content for SEO, GEO, and AEO optimizations to attract organic audiences.
• Input and QA blog content within our CMS platform as part of the final publishing process.
• Own publishing and reporting across syndicate channels, including Medium.
• Leverage process improvements and AI tools to create efficiencies in article creation, editing, and reviews.
• Lead blog outreach by building relationships with Capital One technologists to foster a robust roster of engaged authors.
• Lead regular content audits to ensure published content remains relevant and updated.
• Manage a cross‑channel editorial calendar for Tech content on site and social platforms, and regularly meet with stakeholders to align on tactics and cross‑team collaborations.
• Set benchmarks for article success and report metrics through regular reporting cycles.
• Collaborate with the creative team to select and develop static or video blog graphic needs for social and site channels.

You want to be an EVIDENCE‑BASED MARKETER.

• Your curiosity is endless. There’s always something else to learn.
• You’re flexible and not afraid of change—in fact you welcome the challenge.
• You share your point of view, but seek out what might be missing and listen.
• You have big ideas and know the best ones are driven by proof, persistence and patience.
• You’re a storyteller. You simplify the complex and compel your audience to act.
• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
• You care—about the work, your team and the customers you serve.

• Bachelor’s degree or military experience.
• At least 4 years of content strategy experience for a technical audience.
• At least 2 years of experience writing and editing technical, scientific, or engineering content.
• At least 2 years of experience publishing content using content management systems.

• 1+ years experience with strategic Search Engine Optimization (SEO).
• Experience in tech marketing, or knowledge of technology fundamentals in AI/ML, cloud computing, software engineering, or data management.
• Persuasive, excellent written and oral communication, presentation, and editing skills.
• Ability to partner effectively with cross‑functional teams, work autonomously, and navigate ambiguity (including senior stakeholders, creative teams, operations, legal, and Public Relations).
• Skilled relationship‑builder with strong, high‑leverage internal networks.
• Ability to analyze content analytics to provide evidence‑based recommendations.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Salary ranges by location:

• Sales Territory: $109,900 – $125,400
• McLean, VA: $120,800 – $137,900
• New York, NY: $131,800 – $150,500
• Richmond, VA: $109,900 – $125,400

This role may be eligible for performance‑based incentive compensation, including cash bonus(es) and/or long‑term incentives.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well‑being. Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level.

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries.