Senior Consultant, Marketing Technology

8116 - Midtown Office - 2220 W. Broad Street, Richmond, Virginia, 23220

Car Max is seeking a detail-oriented, technical Marketing Technology Senior Consultant who will serve as the operational backbone of our Mar Tech ecosystem. In this high‑impact role, you will lead how marketing requests turn into delivered solutions—ensuring systems run smoothly, work is clearly defined, and initiatives are executed effectively.

Execution Ownership & Delivery Coordination

• Serve as the primary technical lead for end‑to‑end coordination of Mar Tech initiatives across internal teams, vendors, and partners
• Track status, risks, dependencies, and next steps to ensure consistent forward progress
• Proactively remove blockers and communicate updates and outcomes to stakeholders

Intake & Requirements Management

• Serve as the front door for all Marketing Technology requests
• Gather, document, and translate business needs into clear, technical, actionable work items
• Lead intake processes, templates, and taxonomy to drive consistency and clarity across requests

System Administration & Governance

• Administer and maintain assigned Mar Tech platforms, ensuring day‑to‑day operational health
• Configure workflows, permissions, and standards across systems
• Lead system hygiene, data integrity, and ongoing platform optimization

Support, Training & Enablement

• Serve as the first line of support for users across Mar Tech systems
• Develop SOPs, documentation, and reference materials to scale usage
• Deliver training and enablement to drive adoption and effective usage of platforms

Stakeholder Partnership

• Partner closely with business owners to translate business intent into executable technical solutions and ensure alignment throughout delivery
• Coordinate across cross‑functional teams to support aligned execution
• Escalate architectural or cross‑team issues to ensure alignment across systems and delivery teams

The Car Max Marketing Tech stack powers how the Marketing department operates to deliver exceptional brand experiences to consumers. This position is the primary execution lead for key Mar Tech initiatives, ensuring that marketing technology systems and workflows operate effectively to deliver on business needs that drive outcomes.

• 3‑5 years of demonstrated experience in marketing systems operations, marketing technology, business systems analysis, or a related field
• Experience working with Mar Tech platforms (e.g., DAM, workflow tools, campaign systems)
• Hands‑on system administration experience, including user management, system structures, workflows, and configurations
• Strong ability to translate business needs into clear, structured technical and/or software requirements
• Experience managing work streams with multiple stakeholders, vendors, or cross‑functional teams
• Strong project management, communication, and organizational skills

• Experience supporting system adoption, training, and change management
• Experience in user experience design, ensuring delivered solutions are intuitive and effective for intended audiences
• Direct experience working with Reach, Aprimo DAM, , or Sprout

This role will be based out of the Car Max Technology Innovation Center (Richmond, VA) and associates will work onsite 4 days per week.

Annual Salary: $82,000.00 – $ (may be eligible for bonus and equity).

Paid sick, vacation, and holiday time as required by state law, with additional paid time away for bereavement, jury duty, etc. for full‑time salaried associates. Full details available at the Car Max Benefits website.

Car Max is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law. Upon an applicant's request, Car Max will consider reasonable accommodation to complete the application.